donor cultivation

5 Storytelling Tips For Better Online Fundraising

This is the limbic brain. It’s about 200 millions years old and is responsible for emotions. It’s the elephant mentioned in Switch. The limbic brain the source of value judgments and feelings (mostly unconscious) that influence our behavior. In fact, almost all consumer behavior is driven by the limbic brain, as are most viral social media campaigns. Storytelling, …

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Building Relationships with Non-Fundraising Events

An important part of turning a one-time donor into a regular donor, or even turning a non-donor into one, is what’s called donor cultivation. It’s sounds technical, but that just means you’re creating a relationship with your donors so they feel more attached to your cause and continue supporting you. Events are a great way …

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Better First Impressions: Hotel Lessons for Nonprofits

There was interesting article in the Wall Street Journal last week about how hotels are trying harder to make a good first impression on guests. The first fifteen minutes are critical as snap judgements often drive satisfaction and future stays. Yep, first impressions are lasting impressions. Hotels are focused on two key areas we should all be …

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4 Steps to Write a Fundraising Appeal for Advocates

Blackbaud has been doing research for quite some time about the link between advocacy and fundraising. Back in March of this year, I wrote about a report Blackbaud published showing how activists are seven times more likely to donate to a cause, compared with supporters who did not participate in an advocacy campaign. In their …

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