This is the limbic brain. It’s about 200 millions years old and is responsible for emotions. It’s the elephant mentioned in Switch. The limbic brain the source of value judgments and feelings (mostly unconscious) that influence our behavior. In fact, almost all consumer behavior is driven by the limbic brain, as are most viral social media campaigns. Storytelling, […]
5 Storytelling Tips For Better Online Fundraising Read More »
If you’ve ever wondered how many of your donors, subscribers, and volunteers use Facebook, this step-by-step blog post will show you exactly how to find out. Don’t assume that all your supporters use Facebook You already know that there are over 1.2 billion people using Facebook and that over 40% of Americans log in every
How Many of Your Donors Use Facebook? Read More »
During an NTC session on social media fundraising someone mentioned working with a nonprofit who thinks collecting small donations online is a waste of time. Their claim is that because it’s such a small slice of the overall pie, they would be better off spending what little resources they have on making the other slices
Why Small Donations Are Priceless Read More »
Editor’s Note: We’re happy to have Harrison Kratz guest blogging for us today. Harrison is the Community Manager for MBA@UNC, a top online MBA program from the University of North Carolina at Chapel Hill. He sticks to his entrepreneurial roots as the founder of the global social good campaign, Tweet Drive. You can follow him
Keeping Your Community Involved Read More »
Editor’s Note: I am SO HAPPY to have Shanon Doolittle guest posting on our blog today! She’s hilarious, and this post made me so happy (I’m sure it’ll make you smile). When you’re done reading this bit, check out her last post on IG. Did I miss a memo? Because most nonprofits seem to be
22 Delightful Ways to Say Thank You! Read More »
An important part of turning a one-time donor into a regular donor, or even turning a non-donor into one, is what’s called donor cultivation. It’s sounds technical, but that just means you’re creating a relationship with your donors so they feel more attached to your cause and continue supporting you. Events are a great way
Building Relationships with Non-Fundraising Events Read More »
There was interesting article in the Wall Street Journal last week about how hotels are trying harder to make a good first impression on guests. The first fifteen minutes are critical as snap judgements often drive satisfaction and future stays. Yep, first impressions are lasting impressions. Hotels are focused on two key areas we should all be
Better First Impressions: Hotel Lessons for Nonprofits Read More »
This guest post is from Jonny Moy, Development Assistant at Little Lights Urban Ministries, a small nonprofit that fundraised $80,000 in 24 hours during Give to the Max Day in DC last fall. I asked Jonny to tell us their secret. We all know that relationships take work . . . sometimes a lot of
Building Relationships Take Work, But it Pays Off Read More »
This time of year is overwhelming because of it’s the last push to get those dollars, wrap up those projects, and tie loose ends. And for many nonprofits, this is the moment they’ve worked for all year. If you haven’t strategized how you’ll make your end-of-year ask, don’t freak out. It’s ok. There are several
Last Minute Tips for Your Year-End Appeal Read More »
Blackbaud has been doing research for quite some time about the link between advocacy and fundraising. Back in March of this year, I wrote about a report Blackbaud published showing how activists are seven times more likely to donate to a cause, compared with supporters who did not participate in an advocacy campaign. In their
4 Steps to Write a Fundraising Appeal for Advocates Read More »
