Three Golden Lessons in Holiday Giving
A decade-old holiday tradition continued this year in Morris, Illinois when an anonymous donor dropped three gold coins into a Salvation Army red kettle. These aren’t just any coins. They’re…
The Most Important Question to Ask a New Donor
When someone donates to your cause for the first time, there is a critical piece of information they have that you need. This information is so important because it…
Who Matters Most? Beneficiary, NPO, or Donor?
Who’s the most important person in a fundraiser? Is it the beneficiary, the fundraiser/nonprofit, or the donor? A very strong case can be made for the beneficiary. After all, they/it…
My Name Is Not Donor
My name is not donor, the mythical ghost in the machine you are targeting. You don’t know my name. Why? Because it’s some random field in your house file. A…