A decade-old holiday tradition continued this year in Morris, Illinois when an anonymous donor dropped three gold coins into a Salvation Army red kettle. These aren’t just any coins. They’re worth $1,835. I bet you didn’t drop that much into the red kettle outside your supermarket! No matter. We all give in our own way. …
When someone donates to your cause for the first time, there is a critical piece of information they have that you need. This information is so important because it will actually help you get more donors in the future! It will help you understand what truly motivates people to give your organization. It will …
Who’s the most important person in a fundraiser? Is it the beneficiary, the fundraiser/nonprofit, or the donor? A very strong case can be made for the beneficiary. After all, they/it are the primary raison d’être, the whole purpose for the nonprofit, much less the fundraiser. In fact, great fundraisers tell the beneficiary’s story to the …
My name is not donor, the mythical ghost in the machine you are targeting. You don’t know my name. Why? Because it’s some random field in your house file. A random Bob, a misplaced Jane in a sea of Johns, Alices, Michaels and Jennifers. Really, you don’t care about me. I know this. I can …
