donor

Three Golden Lessons in Holiday Giving

A decade-old holiday tradition continued this year in Morris, Illinois when an anonymous donor dropped three gold coins into a Salvation Army red kettle. These aren’t just any coins. They’re worth $1,835. I bet you didn’t drop that much into the red kettle outside your supermarket! No matter. We all give in our own way. …

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Who Matters Most? Beneficiary, NPO, or Donor?

Who’s the most important person in a fundraiser? Is it the beneficiary, the fundraiser/nonprofit, or the donor? A very strong case can be made for the beneficiary. After all, they/it are the primary raison d’ĂȘtre, the whole purpose for the nonprofit, much less the fundraiser. In fact, great fundraisers tell the beneficiary’s story to the …

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