engagement

A Simple Tactic for Keeping New Donors Engaged

Retention rates for nonprofits seem to be plummeting. In 2004, the average retention rate for new donors was 33%. Now it’s 27%! This is because of two trends: More competition for donations. More distracted donors. The other cause for this drop in retention rates? Nonprofits invest heavily in acquisition, and not enough on retention. Donor …

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Videos, Photos, Links and Text: Which Content Type is The Best?

No doubt you’ve asked this question at least once. You’ve read the studies and you’ve seen the infographics about what content type to post on Facebook. But you know that your community is NOT the 10,000 Facebook Pages used in whatever recent study that’s out there. Your Facebook Page community is literally unique. Which content …

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7 Ways To Use Print Ads To Increase Online Activity

Let’s imagine the following scenario. A local cause has, for years, run a quarter page black-and-white ad in a bunch of local publications. It’s been a fixture of the organization’s marketing, and everyone feels like it has probably done okay performance-wise. It’s in the right context at least, and the organization still gets local support. …

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Weekly Social Media Checklist for Twive and Beyond

  As we gear up for Twive and Receive next week, nonprofits have been asking me for “recipes” on how to build up excitement and engage their community to take action—donating and spreading the word—next Thursday. Here are a few tips on how to start talking to your online community, and building momentum for the …

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