Retention rates for nonprofits seem to be plummeting. In 2004, the average retention rate for new donors was 33%. Now it’s 27%! This is because of two trends: More competition for donations. More distracted donors. The other cause for this drop in retention rates? Nonprofits invest heavily in acquisition, and not enough on retention. Donor […]
A Simple Tactic for Keeping New Donors Engaged Read More »
No doubt you’ve asked this question at least once. You’ve read the studies and you’ve seen the infographics about what content type to post on Facebook. But you know that your community is NOT the 10,000 Facebook Pages used in whatever recent study that’s out there. Your Facebook Page community is literally unique. Which content
Videos, Photos, Links and Text: Which Content Type is The Best? Read More »
I know you feel it too: the huge disconnect in how marketers use social media to meet business objectives, and how everyday people like you and me use social media. Here’s the disconnect: We don’t use Facebook to buy things, and we don’t use Facebook to follow the latest news from consumer brands. We use
Closing the Action Gap on Facebook Read More »
Let’s imagine the following scenario. A local cause has, for years, run a quarter page black-and-white ad in a bunch of local publications. It’s been a fixture of the organization’s marketing, and everyone feels like it has probably done okay performance-wise. It’s in the right context at least, and the organization still gets local support.
7 Ways To Use Print Ads To Increase Online Activity Read More »
Guest post by Sohini Baliga. It’s no wonder that you see so many posts and discussions devoted to fundraising and development. Both are the lifeblood of NPOs, the majority of which do not have a celebvocate and/or Warren Buffet on the board. And yet, I find myself writing up this post to point out, and
Don't Make Me Work Read More »
As we gear up for Twive and Receive next week, nonprofits have been asking me for “recipes” on how to build up excitement and engage their community to take action—donating and spreading the word—next Thursday. Here are a few tips on how to start talking to your online community, and building momentum for the
Weekly Social Media Checklist for Twive and Beyond Read More »
This is a guest post by Tracy Sestili. More often than not, nonprofits make the number one mistake of talking about themselves and tweeting or posting on Facebook about what they are up to, how they are in the news, and about events coming up. While it is true that your constituents do want to
Why You Must Give A Little To Get A Lot Read More »
