I love ambush marketing almost as much as I love cause marketing. Ambush marketing is when you take a free ride on someone else’s coattails. It’s happening right now during the Winter Olympics. Ira Boudway at Bloomberg BusinessWeek recently explained: “Start the new year right at Subway,” says light heavyweight boxer Mike Lee in a …
Ambush Marketing: An Olympic Tradition Nonprofits Should Adopt Read More »
Editor’s Note: Glad to host this post by Dan Portnoy. Dan’s the founder of Portnoy Media Group and the author of The Nonprofit Narrative: How Stories Can Save the World. It’s safe to say that no matter where you are in America you’ve heard about the goofs and gaffes of NBC’s Olympic coverage. The Olympics, …
A lot of the action at the Olympics is happening far away from the athletes. The Olympic Committee has taken unprecedented steps to protect its brand against rogue marketers that want to align their companies with Olympic glory without paying a hefty sponsorship fee. Of course, that hasn’t stopped some companies, including Nike, from trying …
January is all about new beginnings. People make resolutions to lose weight, to find a new job or to meet that special someone. For nonprofits, January should also be about beginnings. The start of new ideas, fresh approaches and confident steps to build a better organization and accomplish your mission. Having worked in the nonprofit …
