Olympics

Ambush Marketing: An Olympic Tradition Nonprofits Should Adopt

I love ambush marketing almost as much as I love cause marketing. Ambush marketing is when you take a free ride on someone else’s coattails. It’s happening right now during the Winter Olympics. Ira Boudway at Bloomberg BusinessWeek recently explained: “Start the new year right at Subway,” says light heavyweight boxer Mike Lee in a …

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5 Ways to Ambush Your Competition & Steal Gold

A lot of the action at the Olympics is happening far away from the athletes. The Olympic Committee has taken unprecedented steps to protect its brand against rogue marketers that want to align their companies with Olympic glory without paying a hefty sponsorship fee. Of course, that hasn’t stopped some companies, including Nike, from trying …

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