We’ve all heard the Latin expression “carpe diem” which means, “seize the day.” But in fundraising with businesses a new expression is taking hold: “da die,” which is Latin for “give the day.” Here’s how it works. Generous businesses support nonprofits by donating the profits from a day’s sales. This is different from what we’re …
3 Businesses Seizing the Day and Giving to Nonprofits Read More »
The best organizations are always asking: “What keeps our supporters up at night? What are their hopes and dreams, concerns and fears?” This mindset is especially important during a crisis, like last week’s Boston Marathon bombing. Everyone was (and still is) feeling concerned, worried, angry, afraid or confused. During these times you risk appearing insensitive if you’re …
Does Your Organization Have a Crisis Communications Plan? Read More »
I’ve identified over 40 products and services that are supporting the victims of the bombing in my hometown of Boston. But even as a seasoned cause marketer, I have trouble following how much from each sale is supporting the victims, and to which charity the money will go. You see a lot of different terms …
