We’ve all heard the Latin expression “carpe diem” which means, “seize the day.” But in fundraising with businesses a new expression is taking hold: “da die,” which is Latin for “give the day.” Here’s how it works. Generous businesses support nonprofits by donating the profits from a day’s sales. This is different from what we’re […]
3 Businesses Seizing the Day and Giving to Nonprofits Read More »
The best organizations are always asking: “What keeps our supporters up at night? What are their hopes and dreams, concerns and fears?” This mindset is especially important during a crisis, like last week’s Boston Marathon bombing. Everyone was (and still is) feeling concerned, worried, angry, afraid or confused. During these times you risk appearing insensitive if you’re
Does Your Organization Have a Crisis Communications Plan? Read More »
I’ve identified over 40 products and services that are supporting the victims of the bombing in my hometown of Boston. But even as a seasoned cause marketer, I have trouble following how much from each sale is supporting the victims, and to which charity the money will go. You see a lot of different terms
4 Cause Products That Are 100% Boston Strong Read More »
