PBS

Eight Ways You Can Inspire People To Talk About You

A lot of marketers lately are really emphasizing the value of inspiring other people to talk about your organization. Jay Baer, in his book Youtility, talks about this as a sort of “friend to friend” marketing technique. Jeremiah Owyang discusses this as part of his work on the Collaboration Economy. It’s not difficult to understand […]

Eight Ways You Can Inspire People To Talk About You Read More »

How A Supporter Becomes An Enemy

This month, PBS has been running a series called The Abolitionists and I learned something I had never heard about before–a tremendous rivalry had developed between William Lloyd Garrison and Frederick Douglass. You see, by the time Frederick Douglass “stole himself” from his owner, William Lloyd Garrison had already established himself in the abolitionist community.

How A Supporter Becomes An Enemy Read More »