PBS

Eight Ways You Can Inspire People To Talk About You

A lot of marketers lately are really emphasizing the value of inspiring other people to talk about your organization. Jay Baer, in his book Youtility, talks about this as a sort of “friend to friend” marketing technique. Jeremiah Owyang discusses this as part of his work on the Collaboration Economy. It’s not difficult to understand …

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How A Supporter Becomes An Enemy

This month, PBS has been running a series called The Abolitionists and I learned something I had never heard about before–a tremendous rivalry had developed between William Lloyd Garrison and Frederick Douglass. You see, by the time Frederick Douglass “stole himself” from his owner, William Lloyd Garrison had already established himself in the abolitionist community. …

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How Do You Teach Your Children Generosity?

How do you teach kids to be generous? How do you inculcate empathy and charity when need is absent, or more often,¬†hidden in their daily routines? It’s a question well-off parents struggle with everywhere, and especially during holidays–when you have plenty, and you realize your kid has no idea it could be any different. Because …

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