point of sale

Cause Marketing with Pinterest: One Year Later

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Last January I pledged to use Pinterest more in 2012. That was one resolution kept! Today, I have 49 boards and over 1,000 pins. Here’s what I’ve learned about using Pinterest for cause marketing over the past year. Pinterest is a great place to connect with cause-minded people. After Twitter, Pinterest is my second go-to place for finding and following people …

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Cause Marketing Success is Won at the Front

1 Comment / Cause Marketing, Featured / By

Hands down the most successful type of cause marketing program on the planet are point-of-sale (POS) programs that involve store cashiers asking shoppers at the register to donate a dollar or more to a cause. These simple transactional programs can raise thousands of dollars for local charities, and millions of dollars for national organizations. Just …

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