Recoup

Being the Real Deal on Cyber Monday

  Although Black Friday and Cyber Monday are most relevant for for-profit companies, they’re not necessarily irrelevant for nonprofits. The numbers show an increasing number of consumers are using the Internet for purchases, and every year, the shopping experience is easier, faster, and more efficient. In order to become or remain relevant, nonprofits are being

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Connecting With the Thoughtful Consumer Through Cause Shopping

Guest post by Andrea Fabbri Andrea Fabbri is CMO at Recoup and Sr. Strategist with Unison Agency. Every good story has a hero and a villain. These days my villain is actually two companies: Groupon and Living Social. Social buying platforms have become part of our daily lives. They use scarcity-based tactics to generate demand

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