You’ve been taught that your website copy should speak to your website’s visitors. And if you’re using a web stats tool, like Google Analytics, you know where they live, what browsers they use, how long they visit, what pages they exit, etc. The problem with this information is that it gives you a false sense …
“I have a strong history of cancer on the maternal side of my family,” Tyesha Love says. “When my mother was diagnosed with breast cancer, she was identified as a carrier of the breast cancer gene. I got tested, and learned I was positive for the BRCA 1 mutation.” Knowing that breast cancer ran in …
Deconstruction Before Reconstruction: Tyesha’s Battle with Breast Cancer Read More »
Editor’s Note: Happy to have Ken Mueller on the blog again today! Read his past posts here. One of the most important things you can do online for your organization is to blog. But just thought of having to create and maintain a blog on a regular basis can be rather daunting. I’ve seen clients …
Inviting others to guest post on your blog can help improve the quality and quantity of content you offer your community. But asking the wrong person to guest post could get in the way of you getting there. If you’re thinking of inviting someone to guest post on your nonprofit’s blog, or even invite them …
In a recent blog post, one of our readers asked about guest posts on nonprofit blogs. Here was the question: To that, Gisele Navarro Mendez and I responded with an emphatic “Yes!” It’s true that many organizations—not just nonprofits—are a little hesitant to feature guest posts from people on the outside. There are many reasons …
Why Guest Posts Can Be Good For Your Nonprofit Blog Read More »
By now you already know how powerful storytelling can be for your nonprofit. Storytelling enables you to connect the dots in your constituent’s hearts so that they take action on their terms, and share that story with their friends. But even the best stories get old if they’re simply repeated over and over again. They …
I write every day so I have to be a word guy. I’m always searching for just the right thing to say. But I rarely use a dictionary or thesaurus to find the right word. I use words that any grade-schooler would know. Replacing concrete nouns and hard working verbs with soft and lazy four-syllable …
Not getting results? Perhaps your writing turns them away. Or more likely puts them to sleep. Punch up your copywriting to better activate stakeholders. What does “punch up” mean? Crisp copy written directly towards the reader. Nothing less. Better yet, entertain the reader. Then be very, very clear about what you want. The following four …
Email marketing represents a critical component of online fundraising. In fact, in spite of the social era or perhaps because of it, more email is being generated. A growing minority of emails are read and responded to on mobile devices now. Contacting friends and supporters who may back your fundraiser via email cannot be overlooked. …
