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Using Social Data to Create More Relevant Content

By John Haydon • Case Studies, Featured

Below is part two of my interview with Casey Golden, CEO of SmallAct.

The benefit of analyzing social data from your community (donors, volunteers, supporters) is the ability to create more relevant and meaningful conversations with various audiences.

In this video we talk about how aligned the National Wildlife Federation is with their community’s goals and dreams – partly because of social data.

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