How to Build a Loyal Facebook Community

It seems like the hardest thing in the world is to develop a vibrant and thriving community on Facebook. You post content, get a reaction, and start over again. Rarely does it go deeper than this.

But building a relationship with your Facebook community is no different from developing a loyal friendship. Underneath all this strategies tools and tactics, you have people. This will never change.

My good friend Jon Loomer recently chatted (recorded a Podcast) for the Social Media Pubcast.

Following are some of the topics we discussed:

  • — The key advantage nonprofits have over for profits
  • — Differences and similarities in approach to and struggles with Facebook between nonprofits and for-profits
  • — Facebook Insights and the stats that matter (Demographics, Talking About This, Frequency)
  • — Tips for Promoted Posts