Ken Mueller

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Why Your Nonprofit Needs a Social Media Policy

Last week I offered 7 ways your nonprofit can involve employees in your social media efforts, with the understanding that they are among your best brand advocates, and can help you spread the word. Part of that understanding is the assumption that your organization allows its employees to use social media during working hours. Sadly, …

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7 Ways to Involve Staff in Your Nonprofit's Social Media

Involving staff in your nonprofit’s social media strategy may be the extra boost you org needs to improve your its online presence. See, sometimes when an organization decides to become more social online, it’s often done in a bit of a vacuum. One of two things usually happen: Someone in management or ownership creates the …

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The Salvation Army's Red Kettle is Now Online

Is it possible to take a simple 19th century concept and bring it into the 21st century, while retaining it’s original charm? The Salvation Army is having quite a bit of success in doing just that with their online Red Kettle Campaign and other digital efforts. While we normally associate the Red Kettle with street …

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