Last week I offered 7 ways your nonprofit can involve employees in your social media efforts, with the understanding that they are among your best brand advocates, and can help you spread the word. Part of that understanding is the assumption that your organization allows its employees to use social media during working hours. Sadly, …
Involving staff in your nonprofit’s social media strategy may be the extra boost you org needs to improve your its online presence. See, sometimes when an organization decides to become more social online, it’s often done in a bit of a vacuum. One of two things usually happen: Someone in management or ownership creates the …
7 Ways to Involve Staff in Your Nonprofit's Social Media Read More »
There are so many different online tools available to us, and new ones popping up every day. It can get awfully confusing, and as a nonprofit, you have to spend your money and your time wisely, while maximizing your results. So, of all the options out there, which are the most important? Here’s a quick …
The other day I read something on my Facebook wall from a friend who is a television reporter in Nebraska. His station was doing stories related to the school shooting in Newtown, CT, and how people are reaching to help out. In his comment, he noted that they had spoken to one woman who had …
Give Nonprofits What They Need (Not Teddy Bears) Read More »
Is it possible to take a simple 19th century concept and bring it into the 21st century, while retaining it’s original charm? The Salvation Army is having quite a bit of success in doing just that with their online Red Kettle Campaign and other digital efforts. While we normally associate the Red Kettle with street …
Meghan Young grew up in Lancaster County and attended schools in the city of Lancaster. Despite leaving the area to attend culinary school in Baltimore, then working as a chef in London and New York City, Lancaster was always home. So when she returned to the area in 2011 with her business partner Jose Fuentes …
You might notice a lot more men growing facial hair these days. In fact, if you’re on Twitter or Facebook, you might even be seeing regularly posted pictures of your friends showing off the progress of their growth. And then there are the women, posting pictures of themselves with cut-out mustaches. What’s up with that? …
This is the time of year when we all begin to bemoan the commercialization of the holidays, as we claw our way through the crowds at the mall, trying to find that perfect gift for the person who probably already has everything. This is also the time of year when the number of direct mail …
I have three kids, and over the years they’ve been the source of many joys and a few frustrations. But more than anything, they’ve been a source of education for me. I learn a lot from them, quite often as the result of how they view and approach life. Kids have a different way of …
The cover photo across the top of her Facebook profile says, “I Believe” over a background of pink bricks. And in speaking to Lisa Minakowski on the phone, it’s evident that she really does believe. Lisa and I reconnected on Facebook late last year as the result of some mutual friends. We grew up in …
Dear Cancer, You Don't Stand a Chance. Sincerely, Lisa Read More »
