“If I look at the mass, I will never act. If I look at the one, I will.” – Mother Theresa I want to show you how you can encourage more small acts of generosity. Small acts happen for a reason. Here’s how to give people more reasons to act generously in small–and big–ways. I’m […]
How to Get People to Act Read More »
Editor’s Note: I’m happy to have Norman Reiss guest posting on our blog today. Norman helps nonprofits to succeed in ephilanthropy–the intersection between technology, communications and development. Currently Project Manager at the Center for Court Innovation, Norman also blogs regularly at www.nonprofitbridge.com. You’ve heard social media isn’t really effective for fundraising, so you’ve chosen not
Here's How Social Media Can Drive Your Fundraising Read More »
I sent a note to the more than 200 registered nonprofits and fundraisers participating in the national Twive and Receive giving day next Thursday. It’s impossible to coach 200 people on the unique aspects of their individual stories, but I did have some last minute tips to get them revved up for next week’s festivities.
4 Last Minute Fundraiser Tips Read More »
Today’s guest post is from Jason Konopinski. Check out his last post on IG on storytelling. Tom Ahern, in his book, How to Write Fundraising Materials That Raise More Money, suggests that when writing any communication piece (letter, brochure, newsletter, or direct mail package), the organization should imagine that the reader have “four sets of
Four Ears: Communications Theory & Your Fundraising Appeal Read More »
Have you ever sat in a meeting, looked around the room, and seen the evidence of massive disconnect between departments or staff members at your nonprofit? Or just think what it would be like when an organization, working for the same mission, had siloes built around each department, each budget, and didn’t communicate well even when they
Why Integrated Marketing is Important for Nonprofits Read More »
Last week was terrible for Komen for the Cure. It was even worse than the day my beloved New England Patriots had at the Superbowl! Whom you’re feeling more upset with this morning depends on which team let you down more. But either way, they both lost–big time. If you’re looking for a great recap
Patriots, Komen Fumbles Offer Lessons for NPOs Read More »
Alison Risso is the Communications Director at Mightycause, and before that, she worked with National Geographic, Discovery Channel, TLC, and Animal Planet. Most recently, she worked with the national nonprofit KaBOOM! In this two-part series, she gives us great tips on how we can create stories to pitch to the media. My mother pointed out
Have Something to Say: Creating Stories for the Media Read More »
Image by givikat Many people simply want to turn the lights on with their online fundraising campaign. But in a competitive giving environment, this represents a mistake and also leads to lesser results. Building an initiative requires advance work for maximum impact. Specifically, you want to galvanize and prepare your core team and most ardent
Galvanize Your Core Before Beginning Read More »
My name is not donor, the mythical ghost in the machine you are targeting. You don’t know my name. Why? Because it’s some random field in your house file. A random Bob, a misplaced Jane in a sea of Johns, Alices, Michaels and Jennifers. Really, you don’t care about me. I know this. I can
My Name Is Not Donor Read More »
