Facebook Ads

This is What Nonprofits Need More Than a Facebook “Donate” Button

So Facebook announced a new feature allowing Facebook users a frictionless way to donate to their favorite nonprofit. A few nonprofits currently have the feature on their Facebook Pages, and more will start using it as it rolls out to a greater audience. At first glance, this seems like a total win for nonprofits! Danielle …

This is What Nonprofits Need More Than a Facebook “Donate” Button Read More »

3 Powerful Ways for Nonprofits to Target Facebook Ads

During a few recent webinars I’ve conducted, I’ve asked participants if they’ve used Facebook ads to promote their cause. On average, about 70% say they haven’t! When I dug a little further, I discovered that what’s prevented many folks from trying Facebook ads are mistaken beliefs around three areas: Cost of Ads: Many orgs I’ve …

3 Powerful Ways for Nonprofits to Target Facebook Ads Read More »

Which Facebook Page Updates Should Your Nonprofit Pay To Promote?

As you work to improve your ability to publish awesome content on your Facebook Page,  it’s a good idea to be prepared promote updates when they happen to go wildly viral. Don’t Promote Garbage Posts Facebook wants you to promote any and all of your page updates. In the admin panel, they show you a …

Which Facebook Page Updates Should Your Nonprofit Pay To Promote? Read More »