Facebook ads are a powerful way to reach people who are most likely to attend your next fundraising event. They’re also useful for increasing your fanbase, and engagement on your posts. But let’s face it. You don’t have inexhaustible funds for Facebook ads. Here are four simple tips for getting more from Facebook ads: Create clear […]
Simple Tips for Using Facebook Ads on a Budget Read More »
If you work in communications or marketing for a nonprofit, you probably don’t have an unlimited budget for Facebook Ads—if you have a budget at all. So, to be successful on Facebook, you find ways to generate organic reach. Here are five ways you probably haven’t tried yet. 1. Embed Updates in Your Blog If you
5 Innovative Ways to Increase Facebook Organic Reach Read More »
Boosted Posts are a type of Facebook Ad that increases reach for your Facebook Page updates. You are free to Boost any update you choose. But you’ll spend your ad budget more wisely if you follow the B-O-O-S-T method: B – Boost Your Best O – Optimize Targeting O – Optimize Content S – Synch Channels T –
Get More from Facebook Boosted Posts with B-O-O-S-T Read More »
If you’ve ever wondered how many of your donors, subscribers, and volunteers use Facebook, this step-by-step blog post will show you exactly how to find out. Don’t assume that all your supporters use Facebook You already know that there are over 1.2 billion people using Facebook and that over 40% of Americans log in every
How Many of Your Donors Use Facebook? Read More »
So Facebook announced a new feature allowing Facebook users a frictionless way to donate to their favorite nonprofit. A few nonprofits currently have the feature on their Facebook Pages, and more will start using it as it rolls out to a greater audience. At first glance, this seems like a total win for nonprofits! Danielle
This is What Nonprofits Need More Than a Facebook “Donate” Button Read More »
During a few recent webinars I’ve conducted, I’ve asked participants if they’ve used Facebook ads to promote their cause. On average, about 70% say they haven’t! When I dug a little further, I discovered that what’s prevented many folks from trying Facebook ads are mistaken beliefs around three areas: Cost of Ads: Many orgs I’ve
3 Powerful Ways for Nonprofits to Target Facebook Ads Read More »
As you work to improve your ability to publish awesome content on your Facebook Page, it’s a good idea to be prepared promote updates when they happen to go wildly viral. Don’t Promote Garbage Posts Facebook wants you to promote any and all of your page updates. In the admin panel, they show you a
Which Facebook Page Updates Should Your Nonprofit Pay To Promote? Read More »
