These days, when causes think about promoting themselves, they think about newer marketing tactics like Facebook or Twitter. It seems like many people think that engaging in these “newer” types of marketing activities by necessity means that more traditional methodologies can or should be abandoned. However, as is the case in the for-profit world, causes …
Using Social Media and Traditional Media For Your Cause Read More »
As a Gen-Xer (someone born between 1965 and 1980), I’ve always been jealous and a bit suspicious of the generation that followed mine. Millennials (men and women born after 1980) get all the attention with their do-gooder habits to save the world. “Are they really that good?” I asked. “Are they really the most giving generation?” …
As you may have heard, Mightycause is participating in efforts tied to World Hunger Day (October 16th). As Geoff Livingston writes, “The philanthropic goal encourages people to participate in small acts like a social share or a $10 or $25 donation. These small acts do make a big difference. To give you an idea of …
Fundraising often necessitates convincing people that they should invest in change. So the question becomes how do you make change acceptable when so many people are afraid of it? From a sociological perspective, making change happen goes beyond creating a desire or a perceived need. For example, we all know that homelessness and hunger plague …
By now you have probably seen the controversy over the BBH Labs viral marketing campaign at SxSW, which paid members of Austin’s homeless community $20-$50 a day to serve as walking 4G hotspots. Make no bones about it, the campaign could have been much more successful if the strategy had included education or fundraising to …
The Good, the Bad & the Ugly of the BBH Homeless Controversy Read More »
