homeless

Using Social Media and Traditional Media For Your Cause

These days, when causes think about promoting themselves, they think about newer marketing tactics like Facebook or Twitter. It seems like many people think that engaging in these “newer” types of marketing activities by necessity means that more traditional methodologies can or should be abandoned. However, as is the case in the for-profit world, causes …

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College Students Swipe Meals for Homeless

As a Gen-Xer (someone born between 1965 and 1980), I’ve always been jealous and a bit suspicious of the generation that followed mine. Millennials (men and women born after 1980)¬†get all the attention with their do-gooder habits to save the world. “Are they really that good?” I asked. “Are they really the most giving generation?” …

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The Good, the Bad & the Ugly of the BBH Homeless Controversy

By now you have probably seen the controversy over the BBH Labs viral marketing campaign at SxSW, which paid members of Austin’s homeless community $20-$50 a day to serve as walking 4G hotspots. Make no bones about it, the campaign could have been much more successful if the strategy had included education or fundraising to …

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