“Is it working?” This on the surface seems like such a simple question to answer. It’s yes or no, right? As an NPO, if you begin the implementation of a social media campaign, you probably assume that you will know fairly quickly if it is working or not. If your goal is to increase contributions, […]
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No doubt you’ve heard of the Ice Bucket Challenge, the viral fundraiser that’s raised over $22 million in 30 days. This is a 12X increase over the previous period last year! The ice bucket challenge has gotten so huge that even has its own Wikipedia page! The most amazing thing about the #IceBucketChallenge is that arose
3 Big Fundraising Lessons from #IceBucketChallenge Read More »
If you were on vacation last week or unplugged from social media (or under a rock) you’re probably one of the few people who DIDN’T take the #IceBucketChallenge. The challenge is simple. Use your smartphone to record yourself pouring a bucket of ice water over your head. Before you post it to social media, challenge
How to Make the Ice Bucket Challenge Better with T-shirts Read More »
