messaging

How to Best Reach Today’s High School Graduates

Believe it or not, people who were born in 1996 just graduated from high school. I know, it makes me feel old, too. It might seem like right now it is not important to understand how high school graduates in 2014 are using social media platforms. After all, most high school students don’t have the …

How to Best Reach Today’s High School Graduates Read More »

3 Ways to Refine Your Marketing Messages with Facebook

No other social media platform can give you the kind of details Facebook can when it comes to how people feel about your cause. Millions of people create billions of likes, comments, and shares—every single day. But how can you use all this information? Following are¬†three¬†ways to Facebook as a tool to refine your marketing …

3 Ways to Refine Your Marketing Messages with Facebook Read More »

3 Tips to Ensure Everyone Knows About Your Awareness Campaign

Last week, as you may have noticed, a small symbol went viral as a profile picture and Twitter avatar in the online world. The red square with an equal sign was meant to raise awareness of the Supreme Court Hearings on the issue of marriage equality. As the campaign gained steam through the middle of …

3 Tips to Ensure Everyone Knows About Your Awareness Campaign Read More »

Build Donor Loyalty with Email List Segmentation

A child pays attention when you mention cookies or a piece of fruit. In a similar way, segmentation is based on the idea that a message is most effective when it reaches the right audience. The converse is also true: A message that is miss-matched to the audience is not only ineffective, it can hurt …

Build Donor Loyalty with Email List Segmentation Read More »