Believe it or not, people who were born in 1996 just graduated from high school. I know, it makes me feel old, too. It might seem like right now it is not important to understand how high school graduates in 2014 are using social media platforms. After all, most high school students don’t have the […]
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No other social media platform can give you the kind of details Facebook can when it comes to how people feel about your cause. Millions of people create billions of likes, comments, and shares—every single day. But how can you use all this information? Following are three ways to Facebook as a tool to refine your marketing
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You’ve been taught that your website copy should speak to your website’s visitors. And if you’re using a web stats tool, like Google Analytics, you know where they live, what browsers they use, how long they visit, what pages they exit, etc. The problem with this information is that it gives you a false sense
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Last week, as you may have noticed, a small symbol went viral as a profile picture and Twitter avatar in the online world. The red square with an equal sign was meant to raise awareness of the Supreme Court Hearings on the issue of marriage equality. As the campaign gained steam through the middle of
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I’m sure this says a lot about how behind I am on things: I just finally got around to signing up for Graph, you know, that latest improvement Facebook rolled out oh, back in January–which is a minor eon in Internetlandtime. Yes, I’m behind the curve. And yet I worry not. Now, to be clear,
Facebook's Graph: Don't Worry, Be Relevant Read More »
“If I look at the mass, I will never act. If I look at the one, I will.” – Mother Theresa I want to show you how you can encourage more small acts of generosity. Small acts happen for a reason. Here’s how to give people more reasons to act generously in small–and big–ways. I’m
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A child pays attention when you mention cookies or a piece of fruit. In a similar way, segmentation is based on the idea that a message is most effective when it reaches the right audience. The converse is also true: A message that is miss-matched to the audience is not only ineffective, it can hurt
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