This past weekend I had two goals: spend time with the family and go to Shake Shack—America’s burger stand. To make sure I did both, I took the family to Shake Shack! I think I was more excited than they were because I was going for the food AND the cause marketing. You see, on …
Burger Stand Flips, Pledges 150,000 Shakes to End Hunger Read More »
You’ve probably never heard of the word “pinups” before but I bet you’ve bought one. Pinups are paper icons that cashiers sell at the register for a buck or two and the money goes to charity. The cashier will ask you, “Would you like to donate a dollar to [insert cause here]?” There’s a spot …
Yoni Freedhoff, a Canadian obesity doc that writes the blog Weighty Matters, has a problem with nonprofits that preach one thing but act differently when it comes to fundraising. The latest example is Canada’s SickKids Foundation. On its web site SKF makes a dire prediction. “Current trends are troubling. This is the first generation of …
