One requirement for nonprofit marketing on Facebook is regularly posting engaging content on your Facebook Page. Posting at least daily is recommended, because it allows you to consistently stay top-of-mind with your Facebook fans. Here are a few ideas for getting more engagement no matter how often you publish updates to your Page: Don’t Be All […]
Simple Ways To Engage Your Facebook Fans In Less Than 3 Minutes Read More »
Photo by Thanasis At this time of year, most folks like to look back at the year just passing. What were the top ten most successful fundraising efforts? Who made the biggest blunders of the year? Who were the up-and-comers? That doesn’t even take into account “the top ten xyz” lists that get published at
5 Ways to Get Your NPO’s Year Off to a Great Start Read More »
This is the limbic brain. It’s about 200 millions years old and is responsible for emotions. It’s the elephant mentioned in Switch. The limbic brain the source of value judgments and feelings (mostly unconscious) that influence our behavior. In fact, almost all consumer behavior is driven by the limbic brain, as are most viral social media campaigns. Storytelling,
5 Storytelling Tips For Better Online Fundraising Read More »
Retention rates for nonprofits seem to be plummeting. In 2004, the average retention rate for new donors was 33%. Now it’s 27%! This is because of two trends: More competition for donations. More distracted donors. The other cause for this drop in retention rates? Nonprofits invest heavily in acquisition, and not enough on retention. Donor
A Simple Tactic for Keeping New Donors Engaged Read More »
Last week, as you may have noticed, a small symbol went viral as a profile picture and Twitter avatar in the online world. The red square with an equal sign was meant to raise awareness of the Supreme Court Hearings on the issue of marriage equality. As the campaign gained steam through the middle of
3 Tips to Ensure Everyone Knows About Your Awareness Campaign Read More »
Justin Goldsborough hates cancer. And he has plenty of reasons to hate the deadly disease. One of his colleagues has an 18-month old who’s undergoing a second round of chemotherapy. One of his best friends from high school lost his dad to lymphoma during their senior year. And another friend lost his mom just a
How Justin's March Madness Bracket Raised $2,000 for Leukemia Read More »
During a few recent webinars I’ve conducted, I’ve asked participants if they’ve used Facebook ads to promote their cause. On average, about 70% say they haven’t! When I dug a little further, I discovered that what’s prevented many folks from trying Facebook ads are mistaken beliefs around three areas: Cost of Ads: Many orgs I’ve
3 Powerful Ways for Nonprofits to Target Facebook Ads Read More »
After I pinned a cause promotion on one of my Pinterest boards last week, a friend asked: “Where do you get all this stuff?” That’s a good question, and I have a one word answer: Twitter. Five years ago I was reading three newspapers, a bunch of magazines, books, and email newsletters. Today, I only
3 Steps to Using Twitter to Gather Nonprofit News Read More »
As we’ve talked this month about how to move your offline community or marketing to the online world, QR codes have been brought up (at least by me) quite often. “But Margie,” you may well have said, “I thought everyone hated QR codes now. I don’t want to look dumb!” Truthfully, there is some bad
8 Ways NOT To Use QR Codes Read More »
Low price tablets and e-readers are making a big impact online. Pew Internet reports that 29% of all Americans have either a tablet, an e-reader or both. So what does that mean for online fundraisers and changemakers? A recent Comscore study on mobile and tablet readers sheds some light. Tablets are turning American Internet users
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