Wine to Water

Is the Water to Wine Miracle Machine a GOOD Hoax?

Leave a Comment / Case Studies, Marketing, Nonprofit Spotlight, Social Good /

Is it okay to trick people when it helps a great cause? That’s what people are debating after the nonprofit Wine to Water, global PR agency MSLGROUP, and two wine industry experts pulled off a hoax that hundreds of news sites––including ABC News and Time Magazine––covered as real news. It all began as an effort

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