5 Recent Changes to Facebook Pages To Know

Facebook recently pushed out five big feature changes to Facebook Pages that will help admins more easily manage their pages, plan content, and get more airtime for updates in the News Feed.

1. Facebook Page Admin Roles

Facebook Pages now offer five different flavors of admin roles.

This is huge, especially for organizations that have various different people accessing administrative rights with in a single Facebook Page. Some of these people might only need access to view insights, while others need admin access to post content and respond to comments.

The five roles are described in the table below.

2. Page Post Scheduling

Facebook rolled out a new feature to Pages that allows admins to schedule updates for a future date and time.

You can schedule a post up to 6 months in advance in 10-minute intervals, from your Page’s sharing tool by following these instructions (video tutorial).

3. Promoted Posts

Promoted posts are an easy and inexpensive way to ensure that more of your Facebook fans are seeing your page updates.

Previously, the only option for smaller Facebook pages was to purchase sponsored stories through Facebook’s ad tool, which required a number of steps.

Now, Facebook admissions can simply choose the number of users they want to reach from a drop-down menu underneath a recently published post (as shown below).

4. Facebook Page Manager

Facebook Page Manager is an iPhone app that allows page admissions the ability to post updates, manage posts from Facebook users, and even view high-level Insights data.

This is a huge leap forward from using the standard Facebook iPhone app which caused a lot of frustration for Facebook Page Admins.

With Facebook Page Manager (iTunes) you can:

  • — View multiple Pages you admin
  • — View high-level Page Insights (as shown below)
  • — View post-level Insights (Reach and Talking About This)
  • — View Page notifications and new fans
  • — Filter Timeline views to Posts by Page or Posts by Others
  • — Manage Administrators
  • — Turn on / off notification settings for each Page

No doubt, Facebook will soon roll out promoted posts functionality in the Facebook Page Manager app.

5. Post-Level Insights

Facebook Pages also have Insights data and charts at the post-level. This new data can be found directly under each post (as shown below).

Note that viral reach is included at the post-level, which is not available in Page Insights.

Have questions about these new features? Post them in the comments section below. What do you think of these new features?

14 thoughts on “5 Recent Changes to Facebook Pages To Know”

  1. Oh sometimse when I make a prediction – charging by facebook for fan page views… I just hate it when I am right!!

  2. Great insights John. It is very helpful to have people like you monitoring changes and letting the rest of us in on what you’ve learned.

  3. I worry a little bit about the “page post scheduling” piece.u00a0 It could flood personal pages with spam. Any thoughts?n

    1. Mcpierogipazza

      Not a spam issue. I already do this via Hootsuite, but this works better for my work Facebook page which is used by several staffmembers. We’re so happy to have a way to reach our supporters outside of standard business hours.u00a0

  4. Thanks for this article. I know many people miss these updates/new features, so it’s always useful to have someone summarize all the changes. The one thing that I am still a bit skeptical about is the paying for a promoted post. It still seems like the benefits do not justify the costs, especially for nonprofits on a tight budget.u00a0nnHere was a recent article discussing this:u00a0http://nonprofitorgs.wordpress.com/2012/06/13/promoted-facebook-posts-for-nonprofits-the-roi-of-30-spent-in-advertising/

  5. Your updates help me keep up on Facebook changes – thank you! Regarding Facebook scheduling, I’m still going to use Post Planner which I learned about from you. I really like the “light bulb” section in Post Planner which helps stimulate my thinking of good things to post.u00a0

Leave a Comment

Your email address will not be published. Required fields are marked *