You’ve probably spent January dealing with the last of the decorations, cleaning house, planning ahead, crafting your editorial calendar, and doing other such organizational things. But before you launch into the year in earnest, here’s one last thing to add to your to-do list. No wait! I promise that it’s incredibly quick! Furthermore, it’ll probably […]
The International Holiday Calendar: Who's Working When? Read More »
Involving staff in your nonprofit’s social media strategy may be the extra boost you org needs to improve your its online presence. See, sometimes when an organization decides to become more social online, it’s often done in a bit of a vacuum. One of two things usually happen: Someone in management or ownership creates the
7 Ways to Involve Staff in Your Nonprofit's Social Media Read More »
Like social media, email marketing is where you nurture constituent relationships. But e-mail is different from social media in a few critical areas: Privacy and Intimacy – E-mail is not a public channel like Twitter or Facebook. Opting into your list is an agreement to enter a private 1-1 relationship with you, by way of
Five Ways to Convert More Donors with Email Marketing Read More »
As a Gen-Xer (someone born between 1965 and 1980), I’ve always been jealous and a bit suspicious of the generation that followed mine. Millennials (men and women born after 1980) get all the attention with their do-gooder habits to save the world. “Are they really that good?” I asked. “Are they really the most giving generation?”
College Students Swipe Meals for Homeless Read More »
Non-profits, by virtue of what they do, are a world of people who value mission over money. Every industry has employees who work their tails off. But non-profits are founded, managed, and staffed by people who go into their jobs knowing, and largely are at peace with the fact that they may make the world
February Is For Thanking Staff Read More »
This month, PBS has been running a series called The Abolitionists and I learned something I had never heard about before–a tremendous rivalry had developed between William Lloyd Garrison and Frederick Douglass. You see, by the time Frederick Douglass “stole himself” from his owner, William Lloyd Garrison had already established himself in the abolitionist community.
How A Supporter Becomes An Enemy Read More »
There are so many different online tools available to us, and new ones popping up every day. It can get awfully confusing, and as a nonprofit, you have to spend your money and your time wisely, while maximizing your results. So, of all the options out there, which are the most important? Here’s a quick
The Essential Online Toolkit for Nonprofits Read More »
Benefit auctions, both live and silent, have always played a big role in the success of my fundraisers. I bet this is true for you, too. In addition to raising a lot of money, benefit auctions are a very visible part of the event. I’ve learned the hard way, regardless of how many sponsorships I
12 Must-Have Items for Your Next Benefit Auction Read More »
Facebook is rolling out enhanced search features to Facebook users called “Graph Search”. Graph Search is very different from Google search. With Graph Search, you combine a keyword search with friends who’ve shared content on Facebook related to that search. For example, you can search for friends in Boston who like volunteering for animal shelters.
6 Things Nonprofits Need to Know About Facebook's Graph Search Read More »
In 2012, one of the movies that got the most Oscar buzz was a movie called The Artist. If you haven’t seen it (I highly recommend you get on that), the movie tells the story of an actor from the 1920s who must face the gigantic change in Hollywood that “talkies” represented. The main character,
Lessons for the Nonprofit from "The Artist" Read More »
