People love pictures and videos. Especially when they tell a good story.
A great story invites people to take action. It invites them to sign a petition, make a donation, and share your story with friends.
But don’t take my word for it. Check out these stats on visual content engagement from an infographic by VFM Leonardo:
- Videos are shared 12X more than links and text posts combined on Facebook. (Hubspot)
- Photos are liked 2X more than text updates (Hubspot)
- 100 million users are taking a social action on YouTube every week (hotspot)
- Photos and videos saw a 65% increase in engagement right after Facebook timelines were launched (Simply measured).