Alexandra Bornkessel

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Giving Plastic: A Look at Holiday Gift Cards

50% of all gift cards are purchased for Christmas, and most gift cards are purchased for family and friends. With a majority of Americans saying they are more likely to give a charitable gift this holiday season and 4 in 5 adults preferring to receive a “meaningful gift”–it’s worth asking: how are you integrating gift …

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LinkedIn Introduces New Insights Dashboard for Groups

Earlier this year, we discussed how LinkedIn can help you inspire generosity. Recently, LinkedIn announced its new Statistics Dashboard for LinkedIn groups. The new feature was launched on ALL groups and is visible by ALL LinkedIn members–meaning you don’t have to be a member of a specific group to access the analytics dashboard. Refreshingly, the …

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Kid Volunteer

How Are You Inspiring New Givers?

“Individuals today are no more generous than their predecessors were over four decades ago,” according to a new report released by Blackbaud titled Growing Philanthropy in the United States. The report outlines 32 recommendations for nonprofits on how to increase overall giving organized around the following four themes: Enhancing the quality of donor relationships Developing …

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Unraveling The Myth of Slacktivism

Last year, Malcom Gladwell started quite the discussion–and some heated arguments–in his New Yorker expose on “slacktivism,” doubting social media’s role in impacting real social change. “Slacktivism” describes the simple, easy social actions people take in support of a cause such as liking a Facebook page or using Twibbon to update an avatar in support …

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