I love ambush marketing almost as much as I love cause marketing. Ambush marketing is when you take a free ride on someone else’s coattails. It’s happening right now during the Winter Olympics. Ira Boudway at Bloomberg BusinessWeek recently explained: “Start the new year right at Subway,” says light heavyweight boxer Mike Lee in a […]
Ambush Marketing: An Olympic Tradition Nonprofits Should Adopt Read More »
You Could Win My New Book! Did you watch the game Sunday night? I’ve seen better matchups, but I wasn’t really watching the game anyway. I was watching the commercials, but not all of them. I was focused on the cause-related ads. I saw three during the Super Bowl and one during the Puppy Bowl!
Rate the Cause Ads from Super Bowl XLVIII Read More »
I can’t wait for Superbowl Sunday. I don’t care about the game. I could care less now that my New England Patriots are out. I’m not even interested in the ads since there always seems to be more sizzle than steak. I can’t wait for the cause marketing. You know, the nonprofit and for-profit partnerships
Will Superbowl Sunday be Super for Nonprofits? Read More »
I bet being asked to donate at the register of your local store isn’t your favorite way to give. But your contribution to a valuable program that raises hundreds of millions of dollars ($358 million to be exact, according to this report from Cause Marketing Forum) for nonprofits is undeniably positive. But the chasm between
How We Can Make a $358 Million Success Story Even Better Read More »
Whether you are a small business owner that wants to support a cause, a nonprofit that wants to recruit a business partner or an individual that wants to involve your local coffee shop in your cause-walk fundraiser, here are fives easy fundraising ideas for businesses that are a snap to execute. Coin Canisters Coin Canisters
5 Easy Fundraising Ideas for Businesses Read More »
I think I spend as much time buying stuff for my six-pound yorkie Charlie as I do for my two kids. I shop at a Petco near my house. Whenever I swipe my credit card at the register I get a message from the Petco Foundation, which helps shelters find homes for orphaned pets, asking for
Would You Say No to This Face? Read More »
The holidays are fun but they can be exhausting. A lot needs to get done in the next few weeks. That’s why now is a good time to charge your batteries with three cause promotions that are fun, interesting, and GOOD. Jeweler Gives Couples a Good Reason to Smooch E. B. Horn, a well known
3 Cause Promotions to Put You in the Holiday Mood Read More »
