Cause Marketing

Ambush Marketing: An Olympic Tradition Nonprofits Should Adopt

I love ambush marketing almost as much as I love cause marketing. Ambush marketing is when you take a free ride on someone else’s coattails. It’s happening right now during the Winter Olympics. Ira Boudway at Bloomberg BusinessWeek recently explained: “Start the new year right at Subway,” says light heavyweight boxer Mike Lee in a …

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How We Can Make a $358 Million Success Story Even Better

I bet being asked to donate at the register of your local store isn’t your favorite way to give. But your contribution to a valuable program that raises hundreds of millions of dollars ($358 million to be exact, according to this report from Cause Marketing Forum) for nonprofits is undeniably positive. But the chasm between …

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