Photo via Creative Commons This week some friends were passing a long a video that Gary Vaynerchuk, social media guru, author, and founder of The Wine Library, had posted to YouTube. Gary has a history of speaking his mind, and this video, which I will not link to because it also has f-bombs (another Gary […]
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This past weekend I had two goals: spend time with the family and go to Shake Shack—America’s burger stand. To make sure I did both, I took the family to Shake Shack! I think I was more excited than they were because I was going for the food AND the cause marketing. You see, on
Burger Stand Flips, Pledges 150,000 Shakes to End Hunger Read More »
Photo via Creative Commons A couple of months ago, a friend of mine on Facebook promoted a cause via a mutual friend of ours. It was noted that the mutual friend was involved in the cause and because the cause related to the person’s own home country, the assumption at least on my part was
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Yesterday was a beautiful day here in Boston, and the marathon went off without a hitch! When you closed your eyes, last year’s tragedy seemed far away. But it was a different story when you opened them. Everywhere you looked there were signs of support for the victims and runners. People proudly wore “Boston Strong”
3 Boston Strong Fundraisers That Are Going Strong Read More »
My wife owns a lot of suits, sweaters, shoes and bags. She could wear a new outfit every day for the rest of her life. (Okay, I’m exaggerating. But she’s definitely all set through the Fourth of July). And she’s buying more every week. My goal is to get my little piece of the top
The Cure for Cancer is in My Wife’s Closet Read More »
Got you, didn’t I? Well, April Fools! It was just two weeks ago that we were debating the wine to water hoax and whether it was okay to prank people for a cause. The jury is still out on that hoax, but here’s a joke on April Fool’s Day that I think we all can
Need a Last Minute Tax Deduction? Donate Your Kids. Read More »
Photo via Creative Commons There has been a LOT of talk over the last week or so regarding changes that Facebook is rolling out. In case you missed the hubaballoo, essentially Facebook is going to be cutting the organic reach of “pages” down to about 1-2%. The result as best as anyone can tell is
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Have you broken a bracket yet? Most of you know what I’m talking about because March Madness––the annual NCAA college basketball tournament––is in full swing. Last week, people busily filled out their brackets. Since then they have been watching the games––and their brackets break! Of course, much of this watching, betting and despairing is happening
Office Pools for Good Read More »
I haven’t been to SXSW––the film, interactive, and music festivals and conferences that take place every spring in Austin, Texas––but I’ve always admired the conference for all the different ways it supports good causes. I follow all the happenings virtually via the social good hashtag #SXGood. There are also some great nonprofit people covering the
Social Good is on the Agenda at SXSW Read More »
Most arts organizations are pessimistic about their chances with cause marketing. They think, “Cause marketing only works when you help starving kids, abused women or neglected puppies and kitties.” I agree that organizations with missions that support women, children and animals reap the lion’s share of cause marketing dollars. But this doesn’t exclude arts organizations from
For Arts Groups Cause Marketing Happens Once in Blue Moon Read More »
