Cause Marketing

3 Important Tips When Reaching Out to Influencers

Photo via Creative Commons This week some friends were passing a long a video that Gary Vaynerchuk, social media guru, author, and founder of The Wine Library, had posted to YouTube. Gary has a history of speaking his mind, and this video, which I will not link to because it also has f-bombs (another Gary …

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3 Boston Strong Fundraisers That Are Going Strong

Yesterday was a beautiful day here in Boston, and the marathon went off without a hitch! When you closed your eyes, last year’s tragedy seemed far away. But it was a different story when you opened them. Everywhere you looked there were signs of support for the victims and runners. People proudly wore “Boston Strong” …

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Social Good is on the Agenda at SXSW

I haven’t been to SXSW––the film, interactive, and music festivals and conferences that take place every spring in Austin, Texas––but I’ve always admired the conference for all the different ways it supports good causes. I follow all the happenings virtually via the social good hashtag #SXGood. There are also some great nonprofit people covering the …

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For Arts Groups Cause Marketing Happens Once in Blue Moon

Most arts organizations are pessimistic about their chances with cause marketing. They think, “Cause marketing only works when you help starving kids, abused women or neglected puppies and kitties.” I agree that organizations with missions that support women, children and animals reap the lion’s share of cause marketing dollars. But this doesn’t exclude arts organizations from …

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