Social Fundraising

Watch How These Fish Geeks Use Facebook for Science

Oregon State University ichthyologist Brian Sidlauskas and his fellow science peers (who are also his Facebook friends) documented more than 5,000 fish in under 24 hours using Facebook. Before you read any further, watch the following video that describes how they used photo tagging to achieve this impossible task. How are you using Facebook to …

Watch How These Fish Geeks Use Facebook for Science Read More »

Using Social Media and Traditional Media For Your Cause

These days, when causes think about promoting themselves, they think about newer marketing tactics like Facebook or Twitter. It seems like many people think that engaging in these “newer” types of marketing activities by necessity means that more traditional methodologies can or should be abandoned. However, as is the case in the for-profit world, causes …

Using Social Media and Traditional Media For Your Cause Read More »

Is your fundraising plan missing this critical element?

So it’s 2014 and you’re excited to get cracking with new fundraising tools and new training. But tools and training can’t replace the plan, and you know that. So you put together a plan to attract and retain donors in a variety of ways. Through events, on your website, on Facebook and Twitter. And also with …

Is your fundraising plan missing this critical element? Read More »

This is What Nonprofits Need More Than a Facebook “Donate” Button

So Facebook announced a new feature allowing Facebook users a frictionless way to donate to their favorite nonprofit. A few nonprofits currently have the feature on their Facebook Pages, and more will start using it as it rolls out to a greater audience. At first glance, this seems like a total win for nonprofits! Danielle …

This is What Nonprofits Need More Than a Facebook “Donate” Button Read More »

Three Golden Lessons in Holiday Giving

A decade-old holiday tradition continued this year in Morris, Illinois when an anonymous donor dropped three gold coins into a Salvation Army red kettle. These aren’t just any coins. They’re worth $1,835. I bet you didn’t drop that much into the red kettle outside your supermarket! No matter. We all give in our own way. …

Three Golden Lessons in Holiday Giving Read More »

8 Last-Minute Facebook Tactics For #GivingTuesday

In a few days – right after #BlackFriday and CyberMoney, the internet will be buzzing with #GivingTuesday. Even the White House is talking about it!  And if you’re one of the 7,837 participating #GivingTuesday partners, you’ve probably put together a solid game plan. Even so, in the thick of the hustle and bustle of year-end …

8 Last-Minute Facebook Tactics For #GivingTuesday Read More »

10 Mightycause Fundraisers You Can Support on #GivingTuesday

Initially, Thanksgiving was created by Abraham Lincoln to create just a glimmer of light and hope during the Civil War. Since then, Thanksgiving has become the start of shopping season for Christmas. Black Friday sales have increasingly led to Black Friday deaths as people beat each other up for that valuable game console. Amidst all …

10 Mightycause Fundraisers You Can Support on #GivingTuesday Read More »

How Habitat for Humanity Used Storytelling To Exceed Their Giving Day Goals

Human beings have been sharing stories for thousands of years. In fact, there are cave paintings in France that are 30,000 years old! We are hard-wired for storytelling, which is why storytelling in nonprofit communication works as well as it does. Effective storytelling centers on people, NOT ideas or statistics. Apartheid is a powerful story partly because of …

How Habitat for Humanity Used Storytelling To Exceed Their Giving Day Goals Read More »

Mightycause Launches #GivingTuesday Competition For $100,000

GivingTuesday is on December 3, 2013 – 5 days after Thanksgiving, and 4 days after Black Friday. Blackbaud and Mightycause saw a 50% increase on #GivingTuesday in 2012 over the previous year (http://www.npengage.com/event-fundraising/eat-shop-and-then-givingtuesday/). Participation on #GivingTuesday this year will most likely be even bigger, so you don’t want to miss out on it! $100,000 from …

Mightycause Launches #GivingTuesday Competition For $100,000 Read More »