Many, if not most, nonprofits think that there’s only one moment that matters in their fundraising: the donation. But to your supporters, a donation is just a single gesture among many in how they relate to your organization and the cause. They sign petitions, attend events, volunteer, and share stories about your cause with their […]
5 "Money Moments" Missing From Your Fundraising Strategy Read More »
Did you know that Facebook recommends a few fundraising applications that empower users to make fundraising social and frictionless? What’s great about these applications is that they leverage the power of peer-to-peer fundraising, and make fundraising transactions more frictionless. I’ve added two to the list as well (Mightycause and Artez). 1. JustGiving JustGiving is a UK-based
Six Fundraising Tools that Leverage the Power of Facebook Read More »
From a pure conversion perspective, your website is nothing more than fishing gear. Your bait is what initially attracts visitors, your hook is your compelling content, and your net is your email, volunteer and donation forms. Nine Ways to Make Your Website More Awesome To improve your site’s ability to attract and convert email subscribers,
Nine Ways to Catch More Fish With Your Website Read More »
All communities have a heart beat. Your nonprofit is the left ventricle, the community is the right ventricle. If you both stop pumping, guess what happens? Why engage fans after a campaign? The events over, they gave their money. So why continue to engage? They’ll know you’re the real deal if they see you care
Three ways to keep people interested AFTER an event Read More »
During an NTC session on social media fundraising someone mentioned working with a nonprofit who thinks collecting small donations online is a waste of time. Their claim is that because it’s such a small slice of the overall pie, they would be better off spending what little resources they have on making the other slices
Why Small Donations Are Priceless Read More »
Justin Goldsborough hates cancer. And he has plenty of reasons to hate the deadly disease. One of his colleagues has an 18-month old who’s undergoing a second round of chemotherapy. One of his best friends from high school lost his dad to lymphoma during their senior year. And another friend lost his mom just a
How Justin's March Madness Bracket Raised $2,000 for Leukemia Read More »
It’s hard enough to gain new donors, but the big question is: how do you make them stay? Marc Pitman is one of the world’s top experts on fundraising, and we recently chatted about how to increase donor retention. He shared four ideas that you can put into action right now: Measure donor retention. Define
4 Ways to Increase Donor Retention: Interview with Marc Pitman Read More »
Ah February, when love is in the air! And in the stores, and the malls, and the ads, and the specials, and even in the pre-schooler’s backpack–which comes as a shock to many parents. And then there’s the candy. Just in time for when New Year resolutions are foundering a bit. Doesn’t it always seem
Sitting Out Valentine's Day Read More »
I have a love-hate relationship with SMS (short message service or text) and its fundraising counterpart text giving. I love SMS because it’s simple and everyone knows how to use it. Text giving can be a fundraising superstar. Some nonprofits have raised tens of millions of dollars with text-to-give programs, particularly after disasters such as Hurricanes
Does Text Giving Work When Disasters Don’t Strike? Read More »
If a picture says 1,000 words, video says a million. And with today’s video technology and online technology, video is a lot easier to produce and more affordable than it used to be even just five years ago. But why say thanks? First of all, it’s the right thing to do. You wouldn’t be where
4 Inexpensive Examples of Saying Thank You With Video Read More »
