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6 Tips for Getting More Facebook Shares

Photo by StartBloggingOnline.com Facebook’s newsfeed algorithm treats likes, comments and shares differently—giving shares the most weight, and likes the least. This makes sense when you think about the way you use Facebook: Likes—Likes are the throwaway gesture of social media. When you like a Page Update, you’re essentially saying “Huh, that’s interesting” or “I like …

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8 Last-Minute Facebook Tactics For #GivingTuesday

In a few days – right after #BlackFriday and CyberMoney, the internet will be buzzing with #GivingTuesday. Even the White House is talking about it!  And if you’re one of the 7,837 participating #GivingTuesday partners, you’ve probably put together a solid game plan. Even so, in the thick of the hustle and bustle of year-end …

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7 Ways to Involve Staff in Your Nonprofit's Social Media

Involving staff in your nonprofit’s social media strategy may be the extra boost you org needs to improve your its online presence. See, sometimes when an organization decides to become more social online, it’s often done in a bit of a vacuum. One of two things usually happen: Someone in management or ownership creates the …

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6 Steps to Optimize Your Org's Facebook Page

Editor’s Note: Optimizing your nonprofit’s Facebook Page and other social media presence is critical. So for that reason, I’m happy to have Gisele Navarro Mendez guest blogging here again! This week, she’ll show you how to individually optimize your nonprofit’s Facebook Page, Twitter account, and Google+ presence. Today, we’ll focus on just Facebook, but check …

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Which Facebook Page Updates Should Your Nonprofit Pay To Promote?

As you work to improve your ability to publish awesome content on your Facebook Page,  it’s a good idea to be prepared promote updates when they happen to go wildly viral. Don’t Promote Garbage Posts Facebook wants you to promote any and all of your page updates. In the admin panel, they show you a …

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