Halloween

Halloween is a GOOD Night to Support Your Favorite Cause

Halloween is a multi-billion dollar industry—second only to Christmas in consumer spending. But for fundraisers and do-gooders, Halloween is number one. Here’s why Halloween is a fundraiser’s dream and how you can start raising money this week! Halloween is social. Halloween isn’t the family holiday that Thanksgiving and Christmas are. Parents parade their kids out …

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What Nonprofits Can Learn From Halloween’s Top Costumes

Halloween costumes are a $28 million industry. Even if you haven’t bought yours yet, I bet you’re weighing your options. (After the Red Sox’s big win over the Detroit Tigers Sunday night, I’m thinking of going as a bearded cop with his arms raised in victory!) Here’s something else you should be thinking about. The …

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Cause Marketing with Pinterest: One Year Later

Last January I pledged to use Pinterest more in 2012. That was one resolution kept! Today, I have 49 boards and over 1,000 pins. Here’s what I’ve learned about using Pinterest for cause marketing over the past year. Pinterest is a great place to connect with cause-minded people. After Twitter, Pinterest is my second go-to place for finding and following people …

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