No matter how nicely you ask, and how often you ask, getting people to share your fundraiser with their friends can often feel like pulling teeth. Your community loves what you do, but they’re busy. And they’re distracted. So how do you get people to share your fundraiser? Here are four tips to encourage more sharing: …
Get People to Promote Your Fundraiser with These Tips Read More »
This is the limbic brain. It’s about 200 millions years old and is responsible for emotions. It’s the elephant mentioned in Switch. The limbic brain the source of value judgments and feelings (mostly unconscious) that influence our behavior. In fact, almost all consumer behavior is driven by the limbic brain, as are most viral social media campaigns. Storytelling, …
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The world of Facebook marketing has drastically changed over the past year. For many pages, it’s become harder to get organic reach in the newsfeed since Facebook went public. How long will this trend continue? Who knows! Every single day, more businesses are trying to reach the same people on Facebook that you’re trying to …
Your supports give you their time and money because they want to change the world. And for most of them, it’s personal. They see themselves as an equal participant in creating that change WITH your organization – not as a sideliner. I, me, mine So when you talk about your nonprofit changing the world, there’s a …
So it’s 2014 and you’re excited to get cracking with new fundraising tools and new training. But tools and training can’t replace the plan, and you know that. So you put together a plan to attract and retain donors in a variety of ways. Through events, on your website, on Facebook and Twitter. And also with …
Is your fundraising plan missing this critical element? Read More »
Editor’s Note: I’m so happy to have a guest post from Rebecca Cicione, Social Media Specialist for the nonprofit Soles4Souls. Rebecca is a New Jersey native living in Nashville, Tennessee. She graduated from Rowan University in 2011 with a degree in Public Relations. Her passion lies in working with both the nonprofit and music industries, as …
“If I look at the mass, I will never act. If I look at the one, I will.” – Mother Theresa I want to show you how you can encourage more small acts of generosity. Small acts happen for a reason. Here’s how to give people more reasons to act generously in small–and big–ways. I’m …
Editor’s Note: Glad to host this post by Dan Portnoy. Dan’s the founder of Portnoy Media Group and the author of The Nonprofit Narrative: How Stories Can Save the World. It’s safe to say that no matter where you are in America you’ve heard about the goofs and gaffes of NBC’s Olympic coverage. The Olympics, …
Marketing Personas are fictitious characters you create to represent your various different audience segments–subscribers, advocates, donors, volunteers, etc. They’re nothing more than a tool to help you better understand what motivates people to donate, volunteer, and support your org. And the better you define your personas, the easier it will be to create branding assets, …
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A recent series of three posts on the Harvard Business Review blog by Karen Freeman, Patrick Spenner and Anna Bird of Corporate Executive Board explored some of the myths surrounding consumer-buying decisions. The authors conclude that consumers, more than ever, want a simple buying process that gets them the things they want and need without …
When Building Donor Relationships, Talk is Cheap Read More »
