Everyone talks about how ugly, useless, and unpopular QR Codes are–especially for a nonprofit. But that flies in the face of some recent research that shows they are being scanned more than ever. According to a recent Mediapost article, Scanlife, the most popular QR Code platform, increased its user base to 6 million in Q2 […]
QR Codes are Far From Dead Read More »
Scanning QR Codes with a mobile device is one of the most popular ways to donate money. I’m on a mission to discover all the different ways you can scan-to-give. As a cause marketer, I’m especially interested in how businesses and nonprofits are using QR Codes to trigger giving. Here are four ways QR Codes
4 Ways to Use a QR Code to Raise Money Read More »
I bet you’ll be sending out a lot of thank yous this holiday season. You’ll be mailing out cards and letters telling donors how much you appreciate their support. Donors expect to get a letter, so you send them one. But does it really communicate your sincere thanks? I have another idea for thanking donors
Use QR Codes to Thank Holiday Supporters Read More »
As we’ve talked this month about how to move your offline community or marketing to the online world, QR codes have been brought up (at least by me) quite often. “But Margie,” you may well have said, “I thought everyone hated QR codes now. I don’t want to look dumb!” Truthfully, there is some bad
8 Ways NOT To Use QR Codes Read More »
Rock The Vote recently launched their Scan To Vote campaign to register 1.5 million voters using T-shirts printed with QR codes! When a someone scans the QR code on their friend’s cool looking t-shirt, they go to a website where they can register to vote! Joe Waters has already written a few times about how organizations
4 QR Code Tools That'll Make You Like QR Codes Read More »
After my post last week on QR Codes, two things caught my eye. First, this infographic from Wasp Barcode showing why QR Codes are an easy and portable way to share coupons with shoppers. Second, I saw this article announcing that Coupons.com had just launched Couponsforchange.org. The company is working with Feeding America to give
Raising Money with Coupons, QR Codes Read More »
There are a lot of strong feelings about QR Codes. Some people think they are the best thing since the printing press, while others think they’re not worth the paper most appear on. Regardless of how you feel about QR Codes, a new report from ScanLife, a firm that generates and manages QR codes for brands,
QR Codes are Taking Off in Unexpected Ways Read More »
Let’s imagine the following scenario. A local cause has, for years, run a quarter page black-and-white ad in a bunch of local publications. It’s been a fixture of the organization’s marketing, and everyone feels like it has probably done okay performance-wise. It’s in the right context at least, and the organization still gets local support.
7 Ways To Use Print Ads To Increase Online Activity Read More »
Happy to have a guest post from Sohini Baliga. Sohini is a writer and communications consultant who has produced and written extensively for clients in both for and non-profit sectors. You can visit her blog at: www.sohini.com. Synapse: a minute gap across which impulses pass from one neuron to another. I’ve watched QR codes for
The Synapse of QR Codes Read More »
This is a guest post by Tonia Zampieri. Check out her last post here. QR (Quick Response) Codes are getting a lot of buzz these days, and Text2Give technology is too, but perhaps not for the reasons you’d expect. Both are a result of the mobile revolution, and both provide the ability to connect people
Comparing QR Codes & Text2Give Read More »
