Photo by beegeye Whether we like it or not, the fact is that being found easily on search engines, especially Google, is still a very important part of the marketing game. Indeed, with the near extinction of resources like phone books, web search is perhaps the best possible way people can find you and your […]
Three Things To Consider When Optimizing Your Website Read More »
You’re reading this because on some level you’re interested in writing better headlines (subject lines, blog post titles). Or maybe you’re interested in how headlines impact your readers, and how they impact SEO. No matter how you got here, you arrived because “Why Headlines Matter” made you click. Obvious, right? But why? Four reasons why titles
Why Headlines Matter Read More »
Facebook is rolling out enhanced search features to Facebook users called “Graph Search”. Graph Search is very different from Google search. With Graph Search, you combine a keyword search with friends who’ve shared content on Facebook related to that search. For example, you can search for friends in Boston who like volunteering for animal shelters.
6 Things Nonprofits Need to Know About Facebook's Graph Search Read More »
Editor’s Note: Yesterday we learned about optimizing your nonprofit org’s Facebook page, but did you know you could do that for Twitter too? Here’s the second installment of Gisele Navarro Mendez‘s three-part series on how your nonprofit can optimize your social media profiles for SEO. Today’s topic is on Twitter. Check back here tomorrow, same
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Editor’s Note: Optimizing your nonprofit’s Facebook Page and other social media presence is critical. So for that reason, I’m happy to have Gisele Navarro Mendez guest blogging here again! This week, she’ll show you how to individually optimize your nonprofit’s Facebook Page, Twitter account, and Google+ presence. Today, we’ll focus on just Facebook, but check
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So you’ve finally decided to start blogging for your nonprofit. You’ve done the research about different blogging platforms, and had even outlined a strategy for topics that are based on what your supporters want and how people search for you on Google. But you’ve got one small problem: Who’s going to write all of these
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In a recent blog post, one of our readers asked about guest posts on nonprofit blogs. Here was the question: To that, Gisele Navarro Mendez and I responded with an emphatic “Yes!” It’s true that many organizations—not just nonprofits—are a little hesitant to feature guest posts from people on the outside. There are many reasons
Why Guest Posts Can Be Good For Your Nonprofit Blog Read More »
Editor’s Note: Today’s guest post is from Gisele Navarro Méndez. Gisele provides freelance social SEO consultancy, as well as SEO coaching for bloggers and small business owners. She’s the Social Media Executive for Upstream Connections and you’ll find her blogging at In Social We Trust. She tweets regularly via @GiseleNMendez and can be reached directly
SEO 101 for Nonprofits Read More »
Your strategy around social fundraising campaigns needs to have an easy way to track mentions about the campaign. These would include blog posts, Flickr photos, YouTube videos, Tweets, Facebook updates, and forum posts. Tracking mentions accurately allows your organization to determine where to focus resources and where to cut bait. But for many organizations, tracking
A Simple Way to Track Your Social Fundraiser Mentions Read More »
