One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little known but powerful way to curate content is with Facebook Interests lists. Interest Lists, if you don’t know, are lists of Pages (or people) that Facebook users can create and access from their sidebar (shown below). Below […]
Sharing Facebook Content That Your Fans Already Like Read More »
Editor’s Note: I’m so happy to have a guest post from Rebecca Cicione, Social Media Specialist for the nonprofit Soles4Souls. Rebecca is a New Jersey native living in Nashville, Tennessee. She graduated from Rowan University in 2011 with a degree in Public Relations. Her passion lies in working with both the nonprofit and music industries, as
Nonprofit Social Media Needs Strategy & Passion Read More »
You know social media has been fully adopted by the masses when Fox launches a TV series on Twitter. TV and print media strategies–virtually unchanged for decades–are increasingly being replaced by new approaches that integrate social media. But the way most nonprofits think about and develop marketing strategies hasn’t changed. 50-slide strategic marketing plans still walk among
5 Ways to Make Your Social Strategy Adaptable Read More »
You may recall a lot of talk about the Kony 2012 Campaign, an effort by a group called Invisible Children to raise awareness about warlord Joseph Kony. In the wake of the viral campaign, a lot of concerns were raised about how legitimate the 30-minute YouTube video was, how legitimate Invisible Children was as a
Finding Your Real Influencers Read More »
I had an interesting conversation with my family this weekend about “the secret to success.” How many blog reiterations of that topic do you read a day? Almost all of social media blog posts you read are how-tos on making things work, right? But the reality is that we have to fail before we really
Learning to Be Defeated Read More »
When I worked at a small nonprofit in the health sector a few years ago, one thing I heard all the time was that we needed to “go viral.” We needed to find “the thing” that was going to blow us up and bring in supporters by the thousands. That “thing.” Looking back, I’m glad
Why You Shouldn’t "Go Viral" Read More »
“We need to listen more,” Jeff Raikes, President of the Bill & Melinda Gates Foundation, told the Chronicle of Philanthropy when asked about 2012 New Year’s Resolutions for the nonprofit sector. “We should agree to work together as a sector to accelerate progress on measuring the impact of our work and using the results to
How Does Listening Lead to Impact? Read More »
Have you heard of the Blue Key Campaign? This national campaign, led by USA for UNHCR, is spreading the word about the 40 million refugees in the world, but allows its supporters to take part in the effort to make a change. One of the ways supporters can show their support is by purchasing a
4 Elements of the Blue Key Campaign's Success Read More »
