Twitter

Think the number of Twitter followers matters? Think again.

If you have been given the green light to start a Twitter account for your organization, it’s probable you are tracking your success based on how many followers you have. This is an understandable pattern of behavior. It’s hard to measure things like “share of voice” because you don’t really have any when you first

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Seven Words Scientifically Proven to Get More Retweets

If you use Twitter, you know how important retweets are. If you don’t, retweets are the equivalent of a Facebook user sharing an update with all their friends. And like your website and your Facebook Page, call-to-actions can dramatically increase results. Dan Zarrella, of HubSpot, analyzed the use of call-to-actions for 2.7 million Tweets, using

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4 Steps to Optimize Your Org's Twitter Page

Editor’s Note: Yesterday we learned about optimizing your nonprofit org’s Facebook page, but did you know you could do that for Twitter too? Here’s the second installment of Gisele Navarro Mendez‘s three-part series on how your nonprofit can optimize your social media profiles for SEO. Today’s topic is on Twitter. Check back here tomorrow, same

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7 Ways To Use Print Ads To Increase Online Activity

Let’s imagine the following scenario. A local cause has, for years, run a quarter page black-and-white ad in a bunch of local publications. It’s been a fixture of the organization’s marketing, and everyone feels like it has probably done okay performance-wise. It’s in the right context at least, and the organization still gets local support.

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