Twitter followers will be more likely to retweet your content if they like, know, and trust you. But what does one do to develop a strong network on Twitter? Here are three strategies to help you build a stronger network on Twitter. 1. Search-Building An important part of any online strategy is search. How will […]
About three times a week, I leaf through my entire Twitter feed to see what is going on in the great wide world. In doing so, I come across a lot of great things, like blog posts that are informative and companies I’ve never heard of. I also tend to find at least two to
If you have been given the green light to start a Twitter account for your organization, it’s probable you are tracking your success based on how many followers you have. This is an understandable pattern of behavior. It’s hard to measure things like “share of voice” because you don’t really have any when you first
If you use Twitter, you know how important retweets are. If you don’t, retweets are the equivalent of a Facebook user sharing an update with all their friends. And like your website and your Facebook Page, call-to-actions can dramatically increase results. Dan Zarrella, of HubSpot, analyzed the use of call-to-actions for 2.7 million Tweets, using
Editor’s Note: Yesterday we learned about optimizing your nonprofit org’s Facebook page, but did you know you could do that for Twitter too? Here’s the second installment of Gisele Navarro Mendez‘s three-part series on how your nonprofit can optimize your social media profiles for SEO. Today’s topic is on Twitter. Check back here tomorrow, same
After I pinned a cause promotion on one of my Pinterest boards last week, a friend asked: “Where do you get all this stuff?” That’s a good question, and I have a one word answer: Twitter. Five years ago I was reading three newspapers, a bunch of magazines, books, and email newsletters. Today, I only
In the last couple of weeks, you have likely seen at least one part of the effort No Kid Hungry has been making to end childhood hunger. There was their “Lose-A-Palooza” effort: On Twitter, you can see a lot of avatars bearing the distinctive orange Twibbon tied to No Kid Hungry. They have their Dine
Yesterday I presented at the Social Media Strategies for Nonprofits Summit in Boston, MA. One of the best sessions was by Anne Hogan, the Community Manager at The Humane Society of the United States. Anne talked about how her organization is using Twitter to help local shelters find homes for their animals and increase exposure
A lot of not-for-profits have great communities, and that has been the case for years, long before social media made its razzle-dazzle splash. Now that social media is here, it may seem like there is pressure to abandon your “real-life” supporters in favor of those 2-dimensional avatars you can chase after on Twitter. Fear not!
Let’s imagine the following scenario. A local cause has, for years, run a quarter page black-and-white ad in a bunch of local publications. It’s been a fixture of the organization’s marketing, and everyone feels like it has probably done okay performance-wise. It’s in the right context at least, and the organization still gets local support.