Why is it important to know the difference between your nonprofits community, network, and crowd? These are terms that we seem to throw around frequently but haven’t yet clearly defined.
I recently had the opportunity to hangout with Amy Sample Ward and Allyson Kapin who wrote Social Change Anytime Everywhere to define and discuss community, network, and crowd.
In this video we talked about how organizations use their community to engage their network, and use the network to engage the crowd. We also talk about the strengths and weaknesses of Facebook and Twitter:
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