A lot of what I write about on this blog, Selfish Giving and other sites is about nonprofits acting to help themselves, as opposed to waiting on bended knee with cupped hands for someone to help them. I’ve written before about my disinterest in charity. I’m much more interested in people and nonprofits helping themselves in […]
Nonprofits Need to Rescue Themselves––Before It’s Too Late Read More »
Photo by beegeye Whether we like it or not, the fact is that being found easily on search engines, especially Google, is still a very important part of the marketing game. Indeed, with the near extinction of resources like phone books, web search is perhaps the best possible way people can find you and your
Three Things To Consider When Optimizing Your Website Read More »
Facebook ads are a powerful way to reach people who are most likely to attend your next fundraising event. They’re also useful for increasing your fanbase, and engagement on your posts. But let’s face it. You don’t have inexhaustible funds for Facebook ads. Here are four simple tips for getting more from Facebook ads: Create clear
Simple Tips for Using Facebook Ads on a Budget Read More »
Do you watch television with your smartphone or laptop? You probably do and you’re in a good company. I’m writing this post on my couch while I’m watching a new episode of Boardwalk Empire. I have my Macbook Pro on my lap and my iPhone 5S is a few inches away on the armrest. I reach for it when I
What’s Your Nonprofit Fundraising Strategy for the Baseball Playoffs? Read More »
Photo by Pete Prodoehl In recent weeks, there have been a lot of high publicity stories that have drawn attention to very sensitive, hot button issues. First, there was the suicide of Robin Williams, which helped to shine the spotlight once again on depression, suicide as a societal epidemic, and more. The Ray Rice case
Supporting a Cause Does Not Mean You’re An Expert For Every Case Read More »
Facebook wants brands to be more like people—at least in the way they post updates to Facebook. Changes to the Newsfeed over the past year have focused on reducing clickbait and viral memes, and surveying users about content that appears in their News Feed. Here are three ways Facebook wants be more human, and less
How to Make Your Facebook Posts Feel More Human Read More »
Smartphones are good for brick-and-mortar businesses. This surprised everyone, including me, because as mobile grew businesses trembled at the prospect of smartphone carrying customers showrooming their stores for better selection and prices online. But just the opposite happened. Mobile is helping to bring customers closer to physical businesses. If this is true for physical businesses, what about for brick-and-mortar nonprofits? Can
4 Ways Small Nonprofits Can Use Mobile to Slay a Giant Read More »
Photo by Jason Howie On September 3, 2014, the latest CMO survey was published. The first slide got a lot of buzz in the social media world because, not to be too blunt, but it was about social media. According to the survey, CMOs currently are investing about 9% of their marketing resources into social
Don’t Use Social Media Just Because You Think You Should Read More »
The world of Facebook marketing has drastically changed over the past year. With all these changes in mind, here are 9 new Facebook rules for nonprofits: 1. Focus on Your Fan’s Agenda First If you forget every other word in this post, remember this first rule: Focus on your fan’s agenda first. If you do
9 New Facebook Rules for Nonprofits Read More »
I’ve never donated a car to charity before. But I’m spending a lot of time learning about how these programs work! I have a client, Rodman for Kids, that has an excellent program here in my home state of Massachusetts. But I’ve only come to admire their program after understanding how these programs work and
7 Things You Should Know About Car Donation Programs Read More »
