Margie Clayman

5 Lessons From the Go Red for Women Campaign

This past Friday (February 7) marked National Wear Red Day. The day is designated by the Go Red For Women organization, which this year is celebrating its tenth anniversary. I have always thought that this cause was extremely clever and well-done, so this week I thought I would offer some lessons that your cause may

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Using Social Media and Traditional Media For Your Cause

These days, when causes think about promoting themselves, they think about newer marketing tactics like Facebook or Twitter. It seems like many people think that engaging in these “newer” types of marketing activities by necessity means that more traditional methodologies can or should be abandoned. However, as is the case in the for-profit world, causes

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A Lesson from charity:water on How To Close the Loop

Predominantly, it’s probably safe to say, most cause organizations concentrate on how to get people to donate to their cause. When fundraising events are going on, there is a single monetary objective. If you meet or exceed that objective, you are successful. If you don’t hit that goal, you need to go back and analyze

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10 More Great Causes To Support This Holiday Season

Hello! We hope you have a wonderful Thanksgiving holiday for those who celebrate. This time of year is often a time when individuals focus on how to improve the world by supporting special causes. However, choosing just one or two organizations to support can be difficult. Prioritizing who needs the most help can be daunting.

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10 Mightycause Fundraisers You Can Support on #GivingTuesday

Initially, Thanksgiving was created by Abraham Lincoln to create just a glimmer of light and hope during the Civil War. Since then, Thanksgiving has become the start of shopping season for Christmas. Black Friday sales have increasingly led to Black Friday deaths as people beat each other up for that valuable game console. Amidst all

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