Peer-to-peer fundraising can be your secret giving event weapon! Learn about this fundraising technique and how you can use it to maximize your impact. One of the reasons giving events are an effective fundraising tool is the sense of urgency they create. Instead of stretching a campaign out for months, it concentrates the giving on […]
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It’s crunch time for year-end fundraising. The last three days of the calendar year are the highest volume days for nonprofit fundraising. So, it’s important that your year-end messaging be on point. Your appeals need to be tailored to encourage people to give now, not later. But how do you do that? How do you optimize your emails
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Is Your Nonprofit Getting Zuckerpunched? The tech world has repeatedly witnessed Facebook executing bold daylight robberies of ideas, features and technologies from a variety of competitors. The Snapchat team can painfully attest to the brazen heist of their innovative “Story” feature. Facebook added this into their Instagram product and then mercilessly leveraged their massive reach
End-of-year fundraising is a big deal. About a third of all charitable giving happens in the month of December, making this month a high-stakes time for nonprofit professionals. To help nonprofits start this pivotal month on the right foot, we’ve compiled a free downloadable end-of-year fundraising guide. Download the Guide End-of-Year Fundraising Guide Contents
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Recently we engaged in pretty detailed evaluations of a client’s Google Analytics over a six-month period. If you are a bit of a marketing geek like I am, jumping into Google Analytics is kind of like trying to just tip your toe into Pinterest. It seldom works out quite that way. Given that, starting to
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Photo by Sebastiaan ter Burg, Creative Company Conference 2011 Your organization has decided to hit a few conventions and conferences later this year and into early next year. The plans are coming together pretty fast by necessity, but you of course want to make sure that your booth gets a lot of traffic, and that
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When it comes to raising money, everyone talks about Baby Boomers—and with good reason. This generation born between 1946 and 1964 has amassed trillions of dollars in wealth. In the coming decades, this money will pass to a new generation of do-gooders and to many lucky nonprofits. The new generation on the block is Millennials, men
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