blogging

Why Headlines Matter

You’re reading this because on some level you’re interested in writing better headlines (subject lines, blog post titles). Or maybe you’re interested in how headlines impact your readers, and how they impact SEO. No matter how you got here, you arrived because “Why Headlines Matter” made you click. Obvious, right? But why? Four reasons why titles …

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Cause Marketing with Pinterest: One Year Later

Last January I pledged to use Pinterest more in 2012. That was one resolution kept! Today, I have 49 boards and over 1,000 pins. Here’s what I’ve learned about using Pinterest for cause marketing over the past year. Pinterest is a great place to connect with cause-minded people. After Twitter, Pinterest is my second go-to place for finding and following people …

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14 Powerful Ways to Choose Engaging Topics For Your Nonprofit Blog

Now that you set goals for your blog and have selected the right blogging platform, what are you going to write about? This is the number one question that keeps every blogger up at night, and is exactly why it’s referred to as “feeding the beast”. 1. Survey Your Readers One of the easiest ways …

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