This is the limbic brain. It’s about 200 millions years old and is responsible for emotions. It’s the elephant mentioned in Switch. The limbic brain the source of value judgments and feelings (mostly unconscious) that influence our behavior. In fact, almost all consumer behavior is driven by the limbic brain, as are most viral social media campaigns. Storytelling, […]
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If you work in communications or marketing for a nonprofit, you probably don’t have an unlimited budget for Facebook Ads—if you have a budget at all. So, to be successful on Facebook, you find ways to generate organic reach. Here are five ways you probably haven’t tried yet. 1. Embed Updates in Your Blog If you
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One of the biggest challenges nonprofits have is finding content that will resonate with their community. A little known but powerful way to curate content is with Facebook Interests lists. Interest Lists, if you don’t know, are lists of Pages (or people) that Facebook users can create and access from their sidebar (shown below). Below
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Let’s face it, posting amazing content on Facebook EVERY DAY is next to impossible. You wear many hats, and Facebook’s newsfeed algorithm is as finicky as my cat. Everyone Hits Home Runs, Occasionally Remember that picture you posted last year that you still brag about? Those closed questions that received a flood of answers? What
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No doubt you’ve asked this question at least once. You’ve read the studies and you’ve seen the infographics about what content type to post on Facebook. But you know that your community is NOT the 10,000 Facebook Pages used in whatever recent study that’s out there. Your Facebook Page community is literally unique. Which content
Videos, Photos, Links and Text: Which Content Type is The Best? Read More »
Lately many Facebook marketers have seen a massive drop in reach on their Page updates. The truth is that the drop in reach for many Pages is a caused by an increase of more relevant posts in their fan’s Newsfeed. Facebook explains this drop in reach: Because the content in News Feed is always changing,
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Over the past two months, Facebook has flipped your world upside down again. First, Facebook started putting the squeeze on reach for Page updates, clearly stating that “the best way to get your stuff seen if you’re a business is to pay for it”. Then they announced the rollout of a donate button, which was
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In Content Marketing for Nonprofits, Kivi Leroux Miller mentions a language study by Jen Shang, a psychologist who studies philanthropic behavior uncovered nine agitators Americans use to define a good person: Kind Caring Compassionate Helpful Friendly Fair Hard-working Generous Honest As you can imagine, the process of going from awareness about an issue to taking
Nine Words That Will Strengthen Your Nonprofit Messaging Read More »
If you want to create “viral content,” you should watch videos like this one which has almost 20,000 views. 🙂 The truth about this video–and most viral content–is that no one knows why it goes viral, even though the common ingredients of viral content are well documented! The Science Behind Viral Content Scientific research on what
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You’ve been taught that your website copy should speak to your website’s visitors. And if you’re using a web stats tool, like Google Analytics, you know where they live, what browsers they use, how long they visit, what pages they exit, etc. The problem with this information is that it gives you a false sense
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