images

6 Photo Engagement Tips from National Wildlife Federation

If you don’t know Danielle Brigida, the social media manager at the National Wildlife Federation, she’s a rock star in nonprofit social media. I was able to catch up with her recently and talk about how the NWF uses pictures to engage with their audience. NWF did a great job adapting to Facebook’s Timeline (check …

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Under the Hood: How Heifer International Uses Visual Content

Heifer International is a global charity with a simple but ambitious mission: to work with communities to end hunger and poverty and care for the earth. Heifer produces every type of content imaginable, but visual content plays a special role. Since Heifer is active in 125 countries and their supporters are equally far flung, pictures …

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4 More Lessons for Fundraising on Pinterest

Last week on my blog I wrote a post on how nonprofits can raise money on Pinterest. My inspiration was beauty brand Elizabeth Arden, which has launched a #PinItToGiveIt campaign on Pinterest for the nonprofit Look Good Feel Better. I’d like to see more nonprofits launch campaigns on Pinterest. That’s why this post digs more …

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7 Image Editing Tools to Create Awesome Visual Content

Images are one of the best ways to tell your story, simply because they convey the emotional and unconscious elements of your story that words often can’t. This is why people share photos the most on Facebook, and why Pinterest has blown up practically overnight. The shift towards visual storytelling also means that you need …

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