Believe it or not, people who were born in 1996 just graduated from high school. I know, it makes me feel old, too. It might seem like right now it is not important to understand how high school graduates in 2014 are using social media platforms. After all, most high school students don’t have the […]
When it comes to raising money, everyone talks about Baby Boomers—and with good reason. This generation born between 1946 and 1964 has amassed trillions of dollars in wealth. In the coming decades, this money will pass to a new generation of do-gooders and to many lucky nonprofits. The new generation on the block is Millennials, men
A Platform for Good‘s mission is to highlight how technology can enhance our lives, and the opportunities it affords us to create social change. They pay particular attention to how Millennials are using technology for good. Unfortunately, most of what we read about are headlines about out-of-control cyber-bullying, 20-somethings posting regrettable photos on Instagram, and
Recently, Philanthropy.com published a survey of millennials who were asked to respond to different nonprofit websites. The headline of the results, published on July 18, 2013, caught my eye. It reads, “75% of Young Donors Turned Off By Out-of-Date Web Sites.” The survey involved 2,600 people born between the years 1979-1994. More than simply reporting
As a Gen-Xer (someone born between 1965 and 1980), I’ve always been jealous and a bit suspicious of the generation that followed mine. Millennials (men and women born after 1980) get all the attention with their do-gooder habits to save the world. “Are they really that good?” I asked. “Are they really the most giving generation?”
My name is not donor, the mythical ghost in the machine you are targeting. You don’t know my name. Why? Because it’s some random field in your house file. A random Bob, a misplaced Jane in a sea of Johns, Alices, Michaels and Jennifers. Really, you don’t care about me. I know this. I can
It was a great honor to speak at the Millennial Donors Summit this week on social fundraising (discussion and presentation here). There were so many excellent speakers, and some great round-up posts have already been drafted. Perhaps one of biggest — if not the biggest — take-aways in the conversation was the incredible need to report results back
Gen Y or the Millennials, call them what you will, but this emerging generation is reshaping philanthropy, corporate social responsibility, community impact and how we communicate the need and success of these efforts. What can this generation do to change the way we give and how much we give?