nonprofit marketing

What Nonprofits Can Learn from Great Bookstores

There’s isn’t a more endangered business than independent bookstores. Margins are low and competition from Amazon—never mind everyone else—is fierce. Still, some bookstores are doing more than just surviving. They’re thriving, thanks to marketing smarts and a lot of hard work. Take Green Apple Books, which has been a fixture of San Francisco’s Richmond neighborhood for …

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3 Powerful Ways for Nonprofits to Target Facebook Ads

During a few recent webinars I’ve conducted, I’ve asked participants if they’ve used Facebook ads to promote their cause. On average, about 70% say they haven’t! When I dug a little further, I discovered that what’s prevented many folks from trying Facebook ads are mistaken beliefs around three areas: Cost of Ads: Many orgs I’ve …

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Which Facebook Page Updates Should Your Nonprofit Pay To Promote?

As you work to improve your ability to publish awesome content on your Facebook Page,  it’s a good idea to be prepared promote updates when they happen to go wildly viral. Don’t Promote Garbage Posts Facebook wants you to promote any and all of your page updates. In the admin panel, they show you a …

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22 Ways To Promote Your Fundraising Event

Deciding that you want to hold a fundraising event and actually making that happen are two far distant ends of the same spectrum. A lot goes into planning an event, beginning with where it will be held, what the goals will be, how many people you are hoping to have and carrying on into how …

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Storytelling. It’s the center of everything.

Guest post by Jason Konopinski. Jason is a freelance copywriter and editor. An advocate of social good and strong storytelling, he works with small-to-medium sized corporate and agency clients to produce rock-solid audience responsive content. He is currently seeking a full-time agency role as a copywriter and digital content creator. My grandfather told the most …

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