Nonprofits and gun makers are very different, but not when it comes to marketing. I learned that by watching the evolution of Smith & Wesson, a gun manufacturer based here in my home state of Massachusetts. Like the nonprofit industry, the gun industry is in the midst of a revolution that has its own share of …
There’s isn’t a more endangered business than independent bookstores. Margins are low and competition from Amazon—never mind everyone else—is fierce. Still, some bookstores are doing more than just surviving. They’re thriving, thanks to marketing smarts and a lot of hard work. Take Green Apple Books, which has been a fixture of San Francisco’s Richmond neighborhood for …
Photo via Creative Commons A couple of months ago, a friend of mine on Facebook promoted a cause via a mutual friend of ours. It was noted that the mutual friend was involved in the cause and because the cause related to the person’s own home country, the assumption at least on my part was …
The Importance of Transparency When Promoting Your Cause Read More »
During a few recent webinars I’ve conducted, I’ve asked participants if they’ve used Facebook ads to promote their cause. On average, about 70% say they haven’t! When I dug a little further, I discovered that what’s prevented many folks from trying Facebook ads are mistaken beliefs around three areas: Cost of Ads: Many orgs I’ve …
3 Powerful Ways for Nonprofits to Target Facebook Ads Read More »
As you work to improve your ability to publish awesome content on your Facebook Page, it’s a good idea to be prepared promote updates when they happen to go wildly viral. Don’t Promote Garbage Posts Facebook wants you to promote any and all of your page updates. In the admin panel, they show you a …
Which Facebook Page Updates Should Your Nonprofit Pay To Promote? Read More »
Deciding that you want to hold a fundraising event and actually making that happen are two far distant ends of the same spectrum. A lot goes into planning an event, beginning with where it will be held, what the goals will be, how many people you are hoping to have and carrying on into how …
Have you found yourself stuck in a runt thinking, “Our cause isn’t ‘attractive’ enough” or “We can’t get people to listen to us because we’re not cool” or something along those lines? If that thought has come across your mind, this blog post is for you. There’s data to prove that causes about animals are …
Guest post by Jason Konopinski. Jason is a freelance copywriter and editor. An advocate of social good and strong storytelling, he works with small-to-medium sized corporate and agency clients to produce rock-solid audience responsive content. He is currently seeking a full-time agency role as a copywriter and digital content creator. My grandfather told the most …
This is a guest post by Doug Weinbrenner. Granted, that phrase is synonymously ushered as a challenge to financially invest in proportion to the gravity of a statement. The more unbelievable the proclamation, the higher the stakes. We all know these scenarios rarely end well and usually end up on YouTube. But what if nonprofits …
