The world of Facebook marketing has drastically changed over the past year. For many pages, it’s become harder to get organic reach in the newsfeed since Facebook went public. How long will this trend continue? Who knows! Every single day, more businesses are trying to reach the same people on Facebook that you’re trying to …
So it’s 2014 and you’re excited to get cracking with new fundraising tools and new training. But tools and training can’t replace the plan, and you know that. So you put together a plan to attract and retain donors in a variety of ways. Through events, on your website, on Facebook and Twitter. And also with …
Is your fundraising plan missing this critical element? Read More »
If you’re a regular reader of this blog, you already know that email marketing is extremely effective for converting transactions like donations, renewals, and action alerts. Email is also awesome for nurturing a peer-to-peer fundraising campaign. So… what’s an Email Drip Campaign? An email drip-campaign is an strategy intended to get subscribers to take specific …
How To Create Email Drip Campaigns For Your Nonprofit Read More »
Human beings have been sharing stories for thousands of years. In fact, there are cave paintings in France that are 30,000 years old! We are hard-wired for storytelling, which is why storytelling in nonprofit communication works as well as it does. Effective storytelling centers on people, NOT ideas or statistics. Apartheid is a powerful story partly because of …
How Habitat for Humanity Used Storytelling To Exceed Their Giving Day Goals Read More »
GivingTuesday is on December 3, 2013 – 5 days after Thanksgiving, and 4 days after Black Friday. Blackbaud and Mightycause saw a 50% increase on #GivingTuesday in 2012 over the previous year (http://www.npengage.com/event-fundraising/eat-shop-and-then-givingtuesday/). Participation on #GivingTuesday this year will most likely be even bigger, so you don’t want to miss out on it! $100,000 from …
Mightycause Launches #GivingTuesday Competition For $100,000 Read More »
From a pure conversion perspective, your website is nothing more than fishing gear. Your bait is what initially attracts visitors, your hook is your compelling content, and your net is your email, volunteer and donation forms. Nine Ways to Make Your Website More Awesome To improve your site’s ability to attract and convert email subscribers, …
During an NTC session on social media fundraising someone mentioned working with a nonprofit who thinks collecting small donations online is a waste of time. Their claim is that because it’s such a small slice of the overall pie, they would be better off spending what little resources they have on making the other slices …
After I pinned a cause promotion on one of my Pinterest boards last week, a friend asked: “Where do you get all this stuff?” That’s a good question, and I have a one word answer: Twitter. Five years ago I was reading three newspapers, a bunch of magazines, books, and email newsletters. Today, I only …
3 Steps to Using Twitter to Gather Nonprofit News Read More »
Editor’s Note: I have the pleasure of hosting Dania Toscano Miwa for the first time in the IG Blog! Dania owns a consulting firm in the Twin Cities of Minnesota called Toscano Advisors. She has over ten years of experience working in the nonprofit sector. She is also the creator of Nonprofit Board Search, to …
This week Mightycause reached a major milestone, $100 million in charitable giving. More than half of this incredible sum came in the past nine months. To celebrate Mightycause is hosting a special sweepstakes for 100 people like you to win up to $2,500 for your favorite nonprofit. But first, let’s discuss how Mightycause got to …
$100 Million: You’ve Come A Long Way Mightycause! Read More »
