online fundraising

Is your fundraising plan missing this critical element?

So it’s 2014 and you’re excited to get cracking with new fundraising tools and new training. But tools and training can’t replace the plan, and you know that. So you put together a plan to attract and retain donors in a variety of ways. Through events, on your website, on Facebook and Twitter. And also with …

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How To Create Email Drip Campaigns For Your Nonprofit

If you’re a regular reader of this blog, you already know that email marketing is extremely effective for converting transactions like donations, renewals, and action alerts. Email is also awesome for nurturing a peer-to-peer fundraising campaign. So… what’s an Email Drip Campaign? An email drip-campaign is an strategy intended to get subscribers to take specific …

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How Habitat for Humanity Used Storytelling To Exceed Their Giving Day Goals

Human beings have been sharing stories for thousands of years. In fact, there are cave paintings in France that are 30,000 years old! We are hard-wired for storytelling, which is why storytelling in nonprofit communication works as well as it does. Effective storytelling centers on people, NOT ideas or statistics. Apartheid is a powerful story partly because of …

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Mightycause Launches #GivingTuesday Competition For $100,000

GivingTuesday is on December 3, 2013 – 5 days after Thanksgiving, and 4 days after Black Friday. Blackbaud and Mightycause saw a 50% increase on #GivingTuesday in 2012 over the previous year (http://www.npengage.com/event-fundraising/eat-shop-and-then-givingtuesday/). Participation on #GivingTuesday this year will most likely be even bigger, so you don’t want to miss out on it! $100,000 from …

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Nine Ways to Catch More Fish With Your Website

From a pure conversion perspective, your website is nothing more than fishing gear. Your bait is what initially attracts visitors, your hook is your compelling content, and your net is your email, volunteer and donation forms. Nine Ways to Make Your Website More Awesome To improve your site’s ability to attract and convert email subscribers, …

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$100 Million: You’ve Come A Long Way Mightycause!

This week Mightycause reached a major milestone, $100 million in charitable giving. More than half of this incredible sum came in the past nine months. To celebrate Mightycause is hosting a special sweepstakes for 100 people like you to win up to $2,500 for your favorite nonprofit. But first, let’s discuss how Mightycause got to …

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