Email Marketing

Year-End Fundraising: 13 Steps to Raise More

13 year-end fundraising tips to help nonprofit bring in more donations, engage donors, and hit year-end fundraising goals. December is the biggest month of the year for nonprofit donations. An estimated 31% of all charitable giving happens in December, with about 12% of donations being made on the final three days of the year. Why …

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Tools to Increase Your Nonprofit’s Year-End Gift Size

With end of year fundraising reaching its peak in December, now is likely the time you are reviewing your moves management practices. Moves management is the process by which to move your donors down the funnel into major gifts. “With each step in the process, you hope to increase your donor’s awareness, interest and commitment …

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How to Get People to Donate NOW: Year-End Messaging That Works

It’s crunch time for year-end fundraising. The last three days of the calendar year are the highest volume days for nonprofit fundraising. So, it’s important that your year-end messaging be on point. Your appeals need to be tailored to encourage people to give now, not later. But how do you do that? How do you optimize your emails …

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Donor Retention Tips: End-of-Year

Donor retention tips to help you make the most of your year-end appeals “Donor retention” is one of the most heated topics of discussion in the nonprofit sector. How do you keep donors engaged? And how do you ensure they’ll donate again? What makes donors leave? It seems nonprofits are still figuring this out. According …

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How To Create Email Drip Campaigns For Your Nonprofit

If you’re a regular reader of this blog, you already know that email marketing is extremely effective for converting transactions like donations, renewals, and action alerts. Email is also awesome for nurturing a peer-to-peer fundraising campaign. So… what’s an Email Drip Campaign? An email drip-campaign is an strategy intended to get subscribers to take specific …

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