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How To Create Email Drip Campaigns For Your Nonprofit

If you’re a regular reader of this blog, you already know that email marketing is extremely effective for converting transactions like donations, renewals, and action alerts. Email is also awesome for nurturing a peer-to-peer fundraising campaign. So… what’s an Email Drip Campaign? An email drip-campaign is an strategy intended to get subscribers to take specific …

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Is Your Website Turning Away Donors?

Recently, Philanthropy.com published a survey of millennials who were asked to respond to different nonprofit websites. The headline of the results, published on July 18, 2013, caught my eye. It reads, “75% of Young Donors Turned Off By Out-of-Date Web Sites.” The survey involved 2,600 people born between the years 1979-1994. More than simply reporting …

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Not-So-Obvious-But-Obvious Ways to Say Thanks

We’ve already covered the obvious ways to say thank you—which is clearly saying “thank you” to someone—but have you thought of the not-so-obvious ways your organization is showing its gratitude? Oh yeah, there are many things your donors are seeing about you that can either say “we really appreciate what you’ve contributed to our cause” …

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7 Ways To Use Print Ads To Increase Online Activity

Let’s imagine the following scenario. A local cause has, for years, run a quarter page black-and-white ad in a bunch of local publications. It’s been a fixture of the organization’s marketing, and everyone feels like it has probably done okay performance-wise. It’s in the right context at least, and the organization still gets local support. …

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