Photo by beegeye Whether we like it or not, the fact is that being found easily on search engines, especially Google, is still a very important part of the marketing game. Indeed, with the near extinction of resources like phone books, web search is perhaps the best possible way people can find you and your […]
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If you’re a regular reader of this blog, you already know that email marketing is extremely effective for converting transactions like donations, renewals, and action alerts. Email is also awesome for nurturing a peer-to-peer fundraising campaign. So… what’s an Email Drip Campaign? An email drip-campaign is an strategy intended to get subscribers to take specific
How To Create Email Drip Campaigns For Your Nonprofit Read More »
Recently, Philanthropy.com published a survey of millennials who were asked to respond to different nonprofit websites. The headline of the results, published on July 18, 2013, caught my eye. It reads, “75% of Young Donors Turned Off By Out-of-Date Web Sites.” The survey involved 2,600 people born between the years 1979-1994. More than simply reporting
Is Your Website Turning Away Donors? Read More »
Did you know there are hidden costs that come with a free website? Lately I’ve been chatting a few small nonprofits about converting their current website (built for free by a friendly volunteer) to WordPress. These conversations usually start with exploring what they think is broken, how their current site performs, how effective it converts, and
The Hidden Costs of a Free Website Read More »
The other day I read something on my Facebook wall from a friend who is a television reporter in Nebraska. His station was doing stories related to the school shooting in Newtown, CT, and how people are reaching to help out. In his comment, he noted that they had spoken to one woman who had
Give Nonprofits What They Need (Not Teddy Bears) Read More »
We’ve already covered the obvious ways to say thank you—which is clearly saying “thank you” to someone—but have you thought of the not-so-obvious ways your organization is showing its gratitude? Oh yeah, there are many things your donors are seeing about you that can either say “we really appreciate what you’ve contributed to our cause”
Not-So-Obvious-But-Obvious Ways to Say Thanks Read More »
Let’s imagine the following scenario. A local cause has, for years, run a quarter page black-and-white ad in a bunch of local publications. It’s been a fixture of the organization’s marketing, and everyone feels like it has probably done okay performance-wise. It’s in the right context at least, and the organization still gets local support.
7 Ways To Use Print Ads To Increase Online Activity Read More »
Last week, we talked about Facebook memes–what works and what may not work. This week, I want to talk a bit about where to put the “donate” button on your website. As an NPO, this button is all-important, and therefore the decision on where it should go is also extremely important. In order to give
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Editor’s Note: Today’s guest post is from Gisele Navarro Méndez. Gisele provides freelance social SEO consultancy, as well as SEO coaching for bloggers and small business owners. She’s the Social Media Executive for Upstream Connections and you’ll find her blogging at In Social We Trust. She tweets regularly via @GiseleNMendez and can be reached directly
SEO 101 for Nonprofits Read More »
Guest post by Sohini Baliga. It’s no wonder that you see so many posts and discussions devoted to fundraising and development. Both are the lifeblood of NPOs, the majority of which do not have a celebvocate and/or Warren Buffet on the board. And yet, I find myself writing up this post to point out, and
Don't Make Me Work Read More »
