Joe Waters

Halloween is a GOOD Night to Support Your Favorite Cause

Halloween is a multi-billion dollar industry—second only to Christmas in consumer spending. But for fundraisers and do-gooders, Halloween is number one. Here’s why Halloween is a fundraiser’s dream and how you can start raising money this week! Halloween is social. Halloween isn’t the family holiday that Thanksgiving and Christmas are. Parents parade their kids out […]

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Before You Start or Support a Socially Responsible Business, Read This First

I get calls every week from people that want to start a socially responsible business (or cause business as I like to call them). Good, intelligent, well-intentioned people who really want to change the world. They call. We talk. I never hear from them again. They never call again because their business goes nowhere or

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Nonprofits Need to Rescue Themselves––Before It’s Too Late

A lot of what I write about on this blog, Selfish Giving and other sites is about nonprofits acting to help themselves, as opposed to waiting on bended knee with cupped hands for someone to help them. I’ve written before about my disinterest in charity. I’m much more interested in people and nonprofits helping themselves in

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What’s Your Nonprofit Fundraising Strategy for the Baseball Playoffs?

Do you watch television with your smartphone or laptop? You probably do and you’re in a good company. I’m writing this post on my couch while I’m watching a new episode of Boardwalk Empire. I have my Macbook Pro on my lap and my iPhone 5S is a few inches away on the armrest. I reach for it when I

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4 Ways Small Nonprofits Can Use Mobile to Slay a Giant

Smartphones are good for brick-and-mortar businesses. This surprised everyone, including me, because as mobile grew businesses trembled at the prospect of smartphone carrying customers showrooming their stores for better selection and prices online. But just the opposite happened. Mobile is helping to bring customers closer to physical businesses. If this is true for physical businesses, what about for brick-and-mortar nonprofits? Can

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