Margie Clayman

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Supporting a Cause Does Not Mean You’re An Expert For Every Case

Photo by Pete Prodoehl In recent weeks, there have been a lot of high publicity stories that have drawn attention to very sensitive, hot button issues. First, there was the suicide of Robin Williams, which helped to shine the spotlight once again on depression, suicide as a societal epidemic, and more. The Ray Rice case …

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Don’t Use Social Media Just Because You Think You Should

Photo by Jason Howie On September 3, 2014, the latest CMO survey was published. The first slide got a lot of buzz in the social media world because, not to be too blunt, but it was about social media. According to the survey, CMOs currently are investing about 9% of their marketing resources into social …

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How to Define Whether a Social Media Campaign Works

“Is it working?” This on the surface seems like such a simple question to answer. It’s yes or no, right? As an NPO, if you begin the implementation of a social media campaign, you probably assume that you will know fairly quickly if it is working or not. If your goal is to increase contributions, …

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Charitable Organizations and the Collaborative Economy

This year, one of the big buzz phrases seems to be “collaborative economy.” Also called “the sharing economy,” Wikipedia defines this concept as “a socio-economic system built around the sharing of human and physical assets. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organizations. These …

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How to Best Reach Today’s High School Graduates

Believe it or not, people who were born in 1996 just graduated from high school. I know, it makes me feel old, too. It might seem like right now it is not important to understand how high school graduates in 2014 are using social media platforms. After all, most high school students don’t have the …

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Should You Use Your Personal Social Media Account to Promote Causes?

If you are invested in a cause and use social media to promote it, you have probably heard the word “Slacktivism” over the last couple of years. In case you have not, Slacktivism is the term some people have used to explain online efforts like the use of Twibbons or adding an avatar ribbon to …

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