Photo by Pete Prodoehl In recent weeks, there have been a lot of high publicity stories that have drawn attention to very sensitive, hot button issues. First, there was the suicide of Robin Williams, which helped to shine the spotlight once again on depression, suicide as a societal epidemic, and more. The Ray Rice case […]
Supporting a Cause Does Not Mean You’re An Expert For Every Case Read More »
Photo by Jason Howie On September 3, 2014, the latest CMO survey was published. The first slide got a lot of buzz in the social media world because, not to be too blunt, but it was about social media. According to the survey, CMOs currently are investing about 9% of their marketing resources into social
Don’t Use Social Media Just Because You Think You Should Read More »
“Is it working?” This on the surface seems like such a simple question to answer. It’s yes or no, right? As an NPO, if you begin the implementation of a social media campaign, you probably assume that you will know fairly quickly if it is working or not. If your goal is to increase contributions,
How to Define Whether a Social Media Campaign Works Read More »
Few things in today’s business world are more frustrating than investing a lot of time in developing and promoting content only to hear crickets in response. You try to follow all of the advice the experts offer. You make your blog post headline a question. You end your post with two or three questions. You
Avoiding the Temptation of Newsjacking Read More »
Whether we like to admit it or not, when we post anything to the online world, whether it is a blog post, a picture, or a video, we have this unspoken question that haunts us. “Will this go viral?” Predicting what will be popular online is notoriously difficult. Often posts that I come close to
The Downside of Going Viral Read More »
Hiring these days can be an overwhelming experience. The variance and amount of work that needs to be done within a business, whether for-profit or an NPO, can make it difficult to identify exactly who you need and what you most need done. With that in mind, I thought today we’d talk about four skills
Four Skills You Should Hire For Now Read More »
This year, one of the big buzz phrases seems to be “collaborative economy.” Also called “the sharing economy,” Wikipedia defines this concept as “a socio-economic system built around the sharing of human and physical assets. It includes the shared creation, production, distribution, trade and consumption of goods and services by different people and organizations. These
Charitable Organizations and the Collaborative Economy Read More »
Believe it or not, people who were born in 1996 just graduated from high school. I know, it makes me feel old, too. It might seem like right now it is not important to understand how high school graduates in 2014 are using social media platforms. After all, most high school students don’t have the
How to Best Reach Today’s High School Graduates Read More »
If you are invested in a cause and use social media to promote it, you have probably heard the word “Slacktivism” over the last couple of years. In case you have not, Slacktivism is the term some people have used to explain online efforts like the use of Twibbons or adding an avatar ribbon to
Should You Use Your Personal Social Media Account to Promote Causes? Read More »
Photo in Creative Commons Many people in the world of causes and NPOs say that they got started because they felt they had a calling. That is not the kind of call I want to talk to you about today, however. I mean something much more traditional and old-fashioned. I mean answering the phone call.
Answering the Call (The Right Way) Read More »
