If you manage a Facebook Page (or several pages) for your nonprofit, you’ve probably heard about Facebook’s Pages Manager app (iOS and Android). This app allows you to post content to pages, respond to comments, and even manage ad campaigns. The main benefit of the Page Manager app, of course, is to help you manage […]
3 Reasons to Fall In Love With The Facebook Pages Manager App Read More »
Did you know Pinterest now has over 70 million users? These users spend 70% more money on those products via Pinterest than users who were referred from other online networks. So where do you start with Pinterest, and how do you begin promoting your nonprofit on Pinterest? Make Sure Your Website Has Pin-Worthy Content The first
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Facebook ads are a powerful way to reach people who are most likely to attend your next fundraising event. They’re also useful for increasing your fanbase, and engagement on your posts. But let’s face it. You don’t have inexhaustible funds for Facebook ads. Here are four simple tips for getting more from Facebook ads: Create clear
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Facebook wants brands to be more like people—at least in the way they post updates to Facebook. Changes to the Newsfeed over the past year have focused on reducing clickbait and viral memes, and surveying users about content that appears in their News Feed. Here are three ways Facebook wants be more human, and less
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Photo by Jason Howie On September 3, 2014, the latest CMO survey was published. The first slide got a lot of buzz in the social media world because, not to be too blunt, but it was about social media. According to the survey, CMOs currently are investing about 9% of their marketing resources into social
Don’t Use Social Media Just Because You Think You Should Read More »
The world of Facebook marketing has drastically changed over the past year. With all these changes in mind, here are 9 new Facebook rules for nonprofits: 1. Focus on Your Fan’s Agenda First If you forget every other word in this post, remember this first rule: Focus on your fan’s agenda first. If you do
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Are your board members still doubting social media? Do they fail to “get it”, even though you’ve built a thriving community on Twitter, Instagram and Facebook? Remember, board members are just like you. They want the organization to exceed its goals and help change the world, which is why they’re on the board in the first
5 Simple Steps for Getting Social Media Buy-in From Your Board Read More »
If you manage social media for a nonprofit, you realize that creating visual content is becoming a bigger part of your job. You’re creating more visual content than ever before, and it has to look exceptional! That’s a lot of pressure for someone who didn’t go to art school. Fortunately, there are several tools and
7 Visual Content Tools to Make You Look Like Picasso Read More »
“Is it working?” This on the surface seems like such a simple question to answer. It’s yes or no, right? As an NPO, if you begin the implementation of a social media campaign, you probably assume that you will know fairly quickly if it is working or not. If your goal is to increase contributions,
How to Define Whether a Social Media Campaign Works Read More »
Few things in today’s business world are more frustrating than investing a lot of time in developing and promoting content only to hear crickets in response. You try to follow all of the advice the experts offer. You make your blog post headline a question. You end your post with two or three questions. You
Avoiding the Temptation of Newsjacking Read More »
